BBVA CIB strengthens its leadership in Asia with a focus on sustainability, internationalisation, and tailored solutions

“Our role in Asia is to act as a financial partner that understands the local context and delivers global solutions,” says Ferrís. “We differentiate ourselves through a strong drive for innovation combined with a steadfast commitment to sustainability—two cornerstones of our value proposition.” BBVA supports Asian enterprises in their internationalisation strategies, leveraging its footprint in strategic markets such as Mexico, Turkey, Europe, and Latin America.

This strategy is backed by tangible growth: BBVA’s workforce in Asia has grown by more than 25% in the past year, strengthening local capabilities and underscoring the bank’s commitment to talent development in the region.

Ferrís identifies three strategic pillars that underpin the bank’s regional operations: a commitment to sustainability, strengthening BBVA’s role as a reference bank across the economic corridor connecting Asia with its global footprint, and the development of product capabilities in Asia that enable the bank to deliver global service. “Sustainability is embedded in our operations; it is not a separate objective but a catalyst for long-term value creation for our clients.” BBVA recently announced a target to channel €700 billion in sustainable business between 2025 and 2029, supporting its clients in their transition toward more sustainable models.

The internationalisation of supply chains has also emerged as a key lever for Asian enterprises seeking to move closer to their target markets. “Our deep knowledge of regions such as Spain, Mexico, South America, and Turkey makes us an ideal partner in the redefinition of value chains,” Ferrís notes.

"Our deep knowledge of regions such as Spain, Mexico, South America, and Turkey makes us an ideal partner in the redefinition of value chains"

As for product capabilities, BBVA CIB offers sophisticated financial solutions including transactional banking, structured finance, M&A advisory, and access to capital markets, covering fixed income, equities, and multi-asset solutions. Establishing these capabilities in Asia completes BBVA’s global offering, enabling the bank to serve clients across time zones and languages.

Supporting all business segments

Ferrís underscores BBVA’s commitment to growth across all business segments—from large multinationals to mid-sized companies with international ambitions, as well as institutional investors. “Our goal is to build a stronger presence in Asia that complements the BBVA Group’s global strategy and enhances our value proposition in the region. We aim to be the partner of choice for Asian enterprises leading the new cycle of global growth. Our model is built on deep market knowledge, sustainability, and the ability to respond with agility and impact in every context.”

This approach is aligned with a broader strategy that integrates local capabilities with global reach. “Enterprises value having a banking partner that can support them at every stage of their growth, offering tailored solutions and technology that enable them to operate efficiently and securely.”

Specialised services for companies and institutional investors

The bank has established a comprehensive range of investment banking, transactional banking, and capital markets services. “In mergers and acquisitions, we aspire to be the go-to adviser, particularly for transactions between Asia and our franchise geographies,” Ferrís explains. BBVA also stands out for its sustainable finance offering, the structuring of bilateral and syndicated loans, and advisory services for major infrastructure, energy, and technology projects supported by the recent strengthening of local capabilities in project finance with a dedicated in-country specialist team. In this regard, the appointment of Seth Munday as Head of Project Finance Asia not only enhances the bank’s origination and execution capabilities, but also enables BBVA to expand its support for the global energy transition and the growth of digital infrastructure in a key market such as Asia.

For Asian institutional investors, BBVA offers a differentiated value proposition based on specialised local coverage and a robust technology platform. “Our model combines market expertise, multi-asset solutions, and close client relationships—in the client’s own language and time zone. This allows us to deliver a high-value experience.” This same platform is now being extended into Securities Finance, with liquidity and balance sheet solutions for banks and insurance companies.

For Asian institutional investors, BBVA offers a differentiated value proposition based on specialised local coverage and a robust technology platform

One of BBVA’s key strengths lies in its international network, which enables the bank to support Asian enterprises in their global growth with tailored solutions and deep market insight. “In Asia, we are also supporting processes of production relocation and supply chain redefinition—an increasingly critical need in today’s geopolitical environment, where resilience, risk diversification, and adaptability to new trade dynamics are essential for business success.”

BBVA acts as a partner that understands enterprises’ strategic needs, supporting their growth initiatives with a comprehensive approach that integrates financing, investment, and advisory services. “Our added value lies in our ability to adapt and deliver execution excellence—qualities that are essential for our corporate and institutional clients.”

Asia at the heart of future economic growth

Ferrís offers an optimistic outlook: “The region is evolving towards high-tech sectors, clean energy, and smart infrastructure. This opens up immense opportunities for enterprises with an international mindset.” Countries such as China, India, and Indonesia will not only play a leading role in global economic growth, but also serve as key drivers of worldwide demand for technological, energy, and infrastructure solutions.

In this scenario, BBVA aims to be the trusted financial partner, supporting Asian enterprises in their international expansion with a value proposition centred on their needs, personalised solutions, and fast, high-quality execution.