BBVA Broker has been recognised for its security and the quality of its customer service in Spain in the first edition of the ‘Estrategias de Inversión’ Awards for the best brokers. In addition, the bank was ranked among the country’s top three brokers in two further categories, best overall broker and best broker for investing in investment funds, following an independent analysis that assessed nearly thirty platforms.
The Estrategias de Inversión Awards recognise the best platforms and financial institutions for investing in a range of financial products, including equities, investment funds, ETFs and futures. The evaluation was conducted using an independent methodology that analysed factors such as security, regulatory oversight, product range, market access, customer service and fee structure.
In this first edition, BBVA was awarded the prize for the most secure broker and best customer service, ahead of other institutions in the sector. The bank was also named a finalist in the categories of best overall broker and best broker for investing in investment funds, consolidating its position among the most highly rated platforms in the Spanish market.
“This recognition is particularly significant in a context where the investment sector is becoming increasingly competitive. BBVA being recognised for its security and as the broker with the best customer service reflects the bank’s commitment to offering investors a robust value proposition built on security, transparency and service quality,” said Aitor Odriozola, responsible for Retail Securities in BBVA’s CIB.
“In this environment, BBVA has strengthened its value proposition through continuous improvements to the digital experience and to the investment functionality available on the bank’s website and app, making it easier for clients to invest in a simpler, safer and more comprehensive way through their usual channels,” added Jorge Olavarrieta, Head of Securities within BBVA Spain’s Retail and High Net Worth Client Business Area.
This evolution is part of BBVA’s strategic model, which aims to embed the customer perspective across everything the bank does, placing clients at the center of every decision. Through this approach, BBVA is committed to personalization and excellence in every interaction, with the goal of delivering solutions tailored to each client’s needs.