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Rob Brown

18 Jun 2019

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business – and swapping out tens of thousands of physical and digital logos in the process – letting only a few people in on the secret is never going to be enough.

01 Apr 2019