13 Feb 2020
BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.
21 Oct 2019
BBVA has been a pioneer in its commitment to talented young designers with the launch of its training and recruitment program. One of the architects of the program, Elena Herbosa, the Head of Talent Acquisition for Design at BBVA, explains the bank’s experience building one of the industry’s top design teams and how she sees the future of the profession in the banking sector.
30 Jul 2019
18 Jun 2019
Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business – and swapping out tens of thousands of physical and digital logos in the process – letting only a few people in on the secret is never going to be enough.
12 Jun 2019
This week, BBVA announced its official transition to a unified brand and launched a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment.
10 Jun 2019
26 Mar 2019
Designers around the world working for the BBVA Group now have a pioneering new tool at their disposal. The platform allows designers to reuse parts in order to create homogenous digital banking experiences across all of the countries where the bank has a presence. BBVA, with presence in 30 countries, is the first bank to launch a platform like this on such an international scale and in multiple continents.
18 Mar 2019
27 Nov 2018
BBVA’s online digital acquisition for corporate customers is not only simple and convenient, but also presents an attractive design. This service was recognized at the 2018 Ibero-American Design Biennial with an award in the ‘Service Design’; category. The design team set out to emulate a real-life exchange with the customer through a digital interface, mimicking the tone and approach that an agent would typically use when tending to a potential customer.
14 Nov 2018
Salvador Valle is head of user experience at BBVA Next Technologies, where he researches on new interaction models. In this article, he explains some basic concepts to get started in the world of visual thinking, and making the most of these sketching techniques to explain and disseminate ideas.
04 Sep 2018
Marga Barrera, Global Head of Design and UX (User Experience) at BBVA, speaks with Spain’s leading business newspaper, “Expansión” about her role and the effort her team is making to transform the bank into a digital business that delivers value-added products to its customers every quarter. “Design is a profession on the rise, that will have a lot of influence in the coming years.” states Barrera who emphasizes that in the current climate where companies are competing for talent with big firms like Microsoft, a commitment to design is essential.
13 Mar 2018
The ‘Design Ambassadors’ program, which has already reached its first milestone on a global level, was set up with the idea of creating hybrid employee profiles capable of applying the principles of design thinking in BBVA’s different business areas worldwide.
08 Mar 2018
Across BBVA design thinking is now firmly entrenched into the core of the bank and is seen throughout the way it operates and does business.
19 Feb 2018
Four members of BBVA’s design team were invited to participate in Interaction18, the biggest technology and design event in France, to explain how design contributes to organizational change.
02 Feb 2018
BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).
19 Jan 2018
Service design is a strategic element in BBVA’s approach to understanding and satisfying customers’ needs at a time of great challenges for the banking industry. This year, a member of BBVA´s design team will give classes at two Spanish academic institutions, to share his knowledge with future professionals.
07 Nov 2017
BBVA has revealed how a redesign of its award winning mobile app has led to astonishing results in its sales figures.
06 Nov 2017
Madrid hosted last week the Service Design Global Conference (SDGC17), a leading event in the world of service design that pays special attention to how this discipline is changing the world of banking. BBVA took part in one of the sessions to explain how design is, without a doubt, a key element in the success of its financial products and in satisfying customer needs at a time of great challenges for banking.
03 Nov 2017
One of the recurrent themes at this year’s BBVA Open Summit was the importance of customer centricity. A great example of this was the panel session featuring BBVA’s Global Head of Marketing, Design and Responsible Business, Rob Brown and 11:FS Co-Founder Jason Bates.
25 Sep 2017
18 Jul 2017
Spain’s capital will for the first time host the Service Design Global Conference (SDGC17), the leading event in service design.
11 Jul 2017
The rapid pace of development witnessed in 21st century civilization has turned many a world upside down. Disruptive products, services and technologies continue to manifest at an almost unfollowable rate, while societies and markets exhibit increasing magnitudes of complexity.
04 Jul 2017
The BBVA Innovation Centre hosts a new edition of “Design Wednesday”. In it, experts address the role of design in customer interactions with products and services.
23 Jun 2017
That’s the mission of Rob Brown, head of Marketing, Design and Responsible Business at BBVA. He shared it with the attendees at the IV Edition of Experience Fighters, one of the most important User Experience (UX) & Innovation meetings in Spain.
13 Jun 2017
When a customer takes money out of an ATM, pays a bill with an app, or sells stocks online, it’s a key moment in their relationship with a bank. That’s why designers (design researchers, service designers, design strategists, UX designers, etc.) are playing a vital role in the digital transformation underway in the banking industry.
12 Jun 2017
02 Jun 2017
BBVA has made design a strategic function within the organization. Digital banking and the development of latest-generation digital products and services have made financial services evolve towards a new model – one that is closer, more humane and focused on the customer.
26 May 2017
Delving into the digital universe implies competing in the sprawling world of search engines and social media. Some of these tips may be highly useful for SME’s starting the adventure.
28 Mar 2016
Having good information and reliable data is only the first step to achieving a presentation or story that attracts your audience’s attention. There are several online tools available today that enable us to visualize data more clearly and effectively than if we content ourselves with presenting them in a traditional way.
26 Nov 2015
User experience (UX) and design have had to fight hard to gain prominence in the battle for company development. Renowned experts told us why at the BBVA Innovation Center in Madrid in GEWOTUP 2015.
08 Jul 2015
Because of the growing size and importance of the service sector, both in number of employees and in terms of economic significance, services need to be designed with attention to detail to offer greater competition and continue to attract more customers.
17 Apr 2015
Our car registers a ton of data: speed, routes, gasoline consumption. Data that is useful to us now but that in the future will be applied within a larger ecosystem of big data where all this information will be used efficiently to improve our security and to drive more efficiently. The time is yet to come, but we will give you the keys to knowing everything that will be seen in the coming years.
26 Aug 2014
04 Jul 2014
“It’s not outsourcing; it’s crowdsourcing” published Wired in its June 2006 issue 2006, thus creating a neologism that from then on would be used to describe problem solving and/or idea generating through an open and participative process. Since then, the big companies have been using this procedure more and more. Examples are: