Brian Solis underlines the keys to the digital transformation process that most companies are undergoing, in his interview at BBVA Innovation Center.
Digital transformation is the innovation of a business model, its processes and the technologies it implements. “It is digital but at the same time it has an important human element" stresses Brian Solis, leading analyst at Altimeter Group.
This is what Solis dubs "the human dimension" of digital transformation. The innovation involved in this process does not only have a collaborative element, it is also “based on the community”.
In this interview, Solis explains the keys to overcoming each of the stages of digital transformation, from a standard business to an innovative one: