Gone are the days where verifying your identity meant photocopying your ID or showing your face in person alongside your driver’s license. Identity verification is easier thanks to camera-enabled smartphones.
When opening a BBVA Compass account on a mobile device, some new customers will now be given the option to verify their identity by providing an image of their driver’s license, passport or state-issued ID and then taking a selfie. The feature allows customers to quickly and easily open an account online, even if they live in a location without a branch nearby.
Carriles: [Technology] benefits...customers who can take advantage of our award-winning mobile banking, even if they don’t live in an area with a branch.
“Technology has changed the way we do many things, and most of the time, for the better, and this is one example of that,” said BBVA Compass Head of Online and Mobile Banking Alex Carriles. “It benefits the bank by giving us the ability to open accounts beyond our physical footprint, and customers who can take advantage of our award-winning mobile banking, even if they don’t live in an area with a branch.”
To highlight the various features of the bank’s mobile app, BBVA Compass recently launched a series of new commercials airing locally and on social media. Actress Sarah Pribis, host of mobile app HQ Trivia, is the spokesperson for the commercials, which use words that include ‘app’ to describe its multifaceted capabilities.
“Technology has made so many things in life easier,” Carriles said. “It’s our responsibility to use technology to the same end for the benefit of customers. Ease, convenience and banking are all words that belong in the same sentence. ”
For more on the BBVA Compass Mobile Banking App, click here.