Innovation Updated: 19 Oct 2017
Infographic: Social Banking, next generation banking
A model based on improved multi-channel experiences to interact with customers and meet their needs. This model must take advantage of interactions with social media to increase customer loyalty.
![social banking-bbva social banking-bbva](https://www.bbva.com/wp-content/uploads/en/2017/10/iStock-588266018-150x150.jpg)
![infografia-cibbva-social-banking-eng-bbva](https://www.bbva.com/wp-content/uploads/en/2017/10/infografia-cibbva-social-banking-eng-150x150.png)