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Innovation

Innovation

BBVA’s app is the main channel customers use to contact the bank. Over 75 percent of customers around the world use the app. With this level of outreach, the current challenge for BBVA entails getting customers to use the new features and do more mobile transactions. To achieve this, the bank has developed a strategy to improve the digital intensity of its customers, with which it has increased interactions on the app by 32 percent in just one year, largely driven by the financial health services.

BBVA is looking to spot and train the best in-house talent in the use of the large language models (LLMs) that are behind the success of the likes of ChatGPT, as it drives the exploration of projects based on generative artificial intelligence. To succeed in this task, it recently organized a DataRally, a competition in which some 440 employees tested their ability in interacting with one of these models. Impressed by the positive feedback received from participants, the bank may now apply the DataRally concept to the generative AI courses it will be running as part of its Data University in-house training program.

BBVA Switzerland has signed an agreement to collaborate with the blockchain company Metaco to host its digital asset custody service, a trailblazer in Europe, on the  Harmonize™ platform. With this agreement, the bank is embarking on a new stage in its crypto strategy, characterized by the highest standards in security and greater agility in transactions. In addition, it opens the door to BBVA expanding its range of services in the future in order to meet the needs of its institutional clients.

ONE is the new software development culture at BBVA. Thanks to this initiative, over 15,000 developers will work in a more coordinated, collaborative manner, sharing best practices at the bank and in the industry with the goal of creating solutions that best meet customers’ needs.