BBVA and eDreams sign strategic agreement to connect digital banking and travel in Italy and Germany
BBVA Digital Banks and eDreams ODIGEO are launching a strategic partnership to promote integrated digital experiences across travel and financial services. The collaboration, which begins in Italy and Germany, aims to bring together the capabilities and expertise of both companies to develop new digital propositions. As a first step, an exclusive campaign will launch in Germany in September for new customers of BBVA Germany who are eligible to participate and enjoy one year of Opodo Prime Plus free of charge, an online travel subscription programme offering exclusive benefits and discounts on flights, hotels, trains and car rentals.
This agreement is part of BBVA Digital Banks’ strategy to continue evolving and enriching its value proposition beyond traditional financial services through partnerships with companies from various sectors and the creation of new digital experiences for customers that are increasingly relevant and seamless.
The agreement enables both companies to combine complementary capabilities: BBVA Digital Banks can enrich its proposition beyond financial services by incorporating travel-related benefits, a category that is highly relevant to its customers, while eDreams ODIGEO can bring its travel offering to a new base of digital banking customers. In this way, both companies aim to leverage their knowledge and expertise in their respective sectors to explore new propositions.
Germany will be the first market to launch a joint campaign. From 28 September 2026, the promotion offers one year of Opodo Prime Plus free of charge (worth €119.99) to customers who join BBVA Germany through this initiative. In addition, BBVA Germany customers can make card payments in foreign currencies without foreign exchange fees, a particularly relevant benefit for those travelling abroad.
Murat Kalkan, Global Head of BBVA Digital Banks, said: “This agreement with eDreams ODIGEO marks the beginning of a long-term strategic collaboration aimed at further enriching our value proposition. Travel is one of the most relevant spending and interest categories for our customers, and we want to explore new ways of combining the capabilities of both companies. Our goal is to build a joint roadmap that allows us to move towards a more integrated experience between finance and travel and, over time, develop new products, benefits and conditions for our customers.”
Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO, said: “We are very proud of this agreement with BBVA Digital Banks, which will allow us to bring together the experience and expertise of both companies to explore new opportunities in travel and financial services. This partnership demonstrates our ability to create value for our partners and reinforces our commitment to developing new ways of engaging with consumers and strengthening our leadership in the travel sector.”