BBVA and FC Internazionale Milano join forces to create new experiences for customers and fans
BBVA and FC Internazionale Milano have announced a new partnership built on a shared vision: using innovation and technology to create experiences that strengthen the connection between people and the brands they trust. As part of the agreement, BBVA will become the Official Sleeve Partner of Inter’s Men's First Team, Inter Women, Inter U23, Inter U20 and Inter Legends. In addition, BBVA will serve as the Front Jersey Partner of the club’s youth academy teams, from U18 downwards, across both the men’s and women’s divisions, reflecting the two organizations’ shared commitment to younger generations and families.
The partnership brings together Inter’s commitment to its fans and BBVA’s digital-first approach to develop exclusive content, innovative initiatives and new opportunities for people who are passionate about football and sport.
Today, leading brands are defined not only by what they offer, but also by the way they build lasting relationships with people. BBVA and Inter share that conviction. Both organizations have made innovation a key driver of growth, placing people, communities and the digital experience at the heart of their evolution.
This shared vision will come to life through exclusive content, innovative initiatives and experiences designed to bring BBVA even closer to one of the largest, most passionate and international football communities in the world.
Walter Rizzi, Head of Digital Banking at BBVA Italy, said: "This partnership reflects BBVA’s long-term commitment to the Italian market. At BBVA, we believe innovation is not only about developing technology, but also about creating better experiences and building stronger relationships with people. Together with Inter, we want to combine the reach of one of the world’s most iconic football clubs with BBVA’s digital capabilities to deliver meaningful experiences, exclusive benefits and bring our brand even closer to millions of people who share our values of innovation, trust and excellence."
Giorgio Ricci, Chief Revenue Officer at FC Internazionale Milano, added: "Our ambition is to build partnerships that create real value, not only for brands but also for people. In BBVA, we have found much more than a partner: we have found a company that shares our belief that technology and innovation should make experiences better and more accessible. Together, we want to create new ways of bringing football closer to people and delivering the benefits that two innovative brands can offer."