BBVA Expands Its Investment Offering in Italy With ETFs
BBVA has taken another step in its growth strategy in the Italian market by adding exchange-traded funds (ETFs) to its digital investment platform. BBVA Italy has launched a selection of 40 ETFs available through its app and website, with no custody fees until 2027.
Following the launch of its range of investment funds in November 2023, BBVA is taking that commitment further, with a broad, accessible, and competitive offering for anyone who wants to manage their savings efficiently.
ETFs are exchange-traded funds that track an index—whether fixed-income, equity, or thematic—and trade on exchanges just like stocks. ETFs owe their popularity to being versatile, transparent, and cheap to hold—qualities that sit squarely with what BBVA set out to do: make investing simple and accessible from anywhere, without giving up global, diversified choice.
BBVA Italy customers can now buy and sell ETFs directly through the mobile app or website, initially choosing from a selection of 40 funds, with more to be added over time. The selection includes global, thematic, and geographically focused ETFs across both fixed income and equities, so customers can match their investments to their own profile and goals.
Transparency, no custody fees, and easy access
One key advantage of the new feature is that BBVA will waive custody fees on securities accounts until January 1, 2027, saving money for long-term investors. BBVA Italy also offers competitive fees for buying and selling ETFs: 0.18% of the order value, with a minimum fee of €7 and a maximum of €17.
Orders can be placed for as little as a single ETF share, making it easier for customers to start investing with modest amounts.
A 100% digital, secure experience
The expanded offering reinforces BBVA’s standing as a digital bank in Italy: the strength of a global bank, but with a fully digital operation—no branches, and personalized service. As part of this strategy, BBVA Italy has built an investment ecosystem that will continue to grow with new products, services, and features.
“We want our customers to be able to make informed investment decisions through an intuitive, secure, and seamless platform. That is why we are expanding our offering with products such as ETFs, which are increasingly popular among investors seeking diversification and greater portfolio efficiency,” says Walter Rizzi, head of BBVA Italy.
This initiative is part of BBVA’s continued growth in Italy, where it has attracted more than 800,000 customers in just four years and aims to surpass one million before the end of 2026.