Artificial Intelligence

Javier Rodríguez Soler, Global Head of Sustainability and Corporate & Investment Banking (CIB), has been named to American Banker’s inaugural “50 Most Innovative People in Finance” list. The recognition highlights his leadership in accelerating BBVA’s transformation through the integration of artificial intelligence, advanced analytics and sustainability across the bank’s global operations. American Banker also recognized BBVA’s deployment of generative AI tools and continued investment in digital banking and sustainable finance solutions.

The AI Transformation area, which sits at the top level of the organization and will be led by Antonio Bravo combines the current Data area with critical technological capabilities to industrialize the creation, deployment and management of artificial intelligence (AI) agents across the organization. This evolution will accelerate the bank’s transformation and enable smarter, more proactive and highly personalized financial services for its customers.

BBVA and the University of Navarra have completed the first two industrial doctorates in data science under their joint program. This pioneering initiative enables working professionals to carry out advanced academic research into real challenges facing the financial sector. Both theses propose ways of developing AI models that can identify the causes behind financial decisions, not just the correlations.

Photo caption (from left to right): Paul G. Tobin, Global Head of Talent and Culture at BBVA; Paloma Grau, Vice President for Research and Sustainability at the University of Navarra; the newly awarded PhDs Paloma Marín and Jesús Renero; and Jesús López Fidalgo, Director of DATAI. / Source: University of Navarra

BBVA Chair Carlos Torres Vila said that the adoption of artificial intelligence (AI) represents a major opportunity for Europe during his participation this Tuesday at the 7th Expansión International Forum. In his view, AI will profoundly transform the banking sector and BBVA aims to lead that change. “Over the past 20 years, the bank has maintained this innovative and transformative drive. And we are going to do it again with the wave that is coming, which is deeper and faster,” he stressed. BBVA is already evolving toward a truly AI-driven bank through the creation, deployment and management of AI agents across the organization. “The potential of the technology is to transform everything we do at BBVA,” he said.

BBVA has announced its participation as a founding partner in the OpenAI Deployment Company, the new company launched by OpenAI, together with 18 leading investment firms, consultancies and system integrators. With a total investment of more than $4 billion, the OpenAI Deployment Company will provide services to facilitate the deployment of artificial intelligence across enterprise organizations.

BBVA has received The Banker’s award for Best Technology Bank in Western Europe, along with Best Bank-Fintech Partnership for its strategic agreement with OpenAI. These accolades from the Financial Times Group publication are a testament to the progress made in its artificial intelligence (AI) strategy, the launch of its new app, and its digital model for entering new markets such as Germany.

Artificial intelligence (AI) is already one of the main drivers of transformation in the financial sector and BBVA has been looking closely at how people incorporate it into their work. Training, new internal roles that promote its uptake, and a culture that encourages experimentation are some of the pillars of a strategy aimed at transforming how work is done across the organization.

Harvard Business Review has identified BBVA as an example of how expanding access to generative AI tools can channel internal demand, transforming it into a driver of innovation. All Group employees currently have access to generative AI tools, including those in the commercial network, and over half of them use these tools on a weekly basis.

BBVA’s Blue assistant, its new app known as Futura, and seven other AI-driven solutions from the Group have been recognized among the most innovative initiatives at The Innovators 2026 awards run by Global Finance. The publication also singled out Garanti BBVA Partners and AI Factory as leading financial innovation labs.

Germany is rapidly becoming one of the bank’s most important strategic growth markets in Europe. Since the launch of its digital retail bank in June 2025, BBVA has surpassed a six-figure customer base. Notably 90% of these customers have “activated, funded their accounts, and are actively using them,” Murat Kalkan, BBVA’s Global Head of Digital Banks, said today at FIBE in Berlin. That strong early confidence is further underscored by the fact that 23% (as of early 2026) of BBVA’s customers in Germany hold more than €100,000 with the bank. Kalkan emphasized that  BBVA’s ambition is to become a genuine primary banking alternative for German customers.

The BBVA Bot Talent competition, through which the bank promotes AI adoption across the organization, received 315 proposals from over 1,200 employees in its second edition. The six finalists presented solutions ranging from risk analysis and customer extortion detection to the translation of financial content into indigenous languages and meeting optimization. The winning project, PresentAltor, automates corporate content creation in seconds, helping to reduce manual tasks and enhance team efficiency.

Responsible AI is not only a matter of rules or governance. It is also a technical challenge. That was one of the main messages from Clara Higuera, BBVA’s Responsible AI Lead, at QCon London, a leading international conference for engineers, software architects, and technology leaders. Her talk focused on how to turn concepts such as fairness, transparency, and security into methods, metrics, and controls that can be applied throughout the AI development lifecycle.

BBVA has created an artificial intelligence assistant with ChatGPT Enterprise to support data analysis at Internal Audit, from validating and designing tests to interpreting results. The solution—always with a human overseeing it—enables more consistent use of analytics and is expected to increase productivity by around 10% in audits that call for large-scale data analysis. It also reduces manual and repetitive tasks and frees up time for activities where human professional judgment is essential, such as analyzing anomalies and assessing risks.

BBVA is making its conversational application available to ChatGPT users, allowing them to directly access information about the bank’s products and services in Italy and Germany right from the assistant. BBVA is one of the first financial companies to offer its own app within ChatGPT, one of the most widely used conversational assistants in the world.

In 2025, BBVA successfully completed the global rollout of ADA, its new data and artificial intelligence platform. This technological foundation is key in enabling the bank to offer clients more agile, personalized, and efficient services. Over the course of the year, ADA also received recognition from numerous international organizations operating in the financial and technology sectors.

BBVA has rolled out a roadmap, known as ‘The Eight,’ aimed at ramping up the use of artificial intelligence (AI) to evolve the way the bank interacts with customers, manages risk, automates processes, and strengthens its technological capabilities. This decisive step forward in its transformation will enable the bank to radically improve its range of products and services through innovation and to structurally enhance its ways of working to boost value creation.

Image: Antonio Bravo, Head of Data at BBVA

BBVA and OpenAI have entered into a strategic alliance aimed at redefining the future of financial services through the use of artificial intelligence. The agreement, announced by Carlos Torres Vila, Chair of BBVA, and Sam Altman, CEO and Co-founder of OpenAI, marks a unique and unprecedented level of collaboration in the financial industry to build a radically customer-centric proposition and to drive a more productive and efficient operating model.

At BBVA, the adoption of artificial intelligence is much more than just a technological change: it represents a profound transformation of the banking business. The bank’s AI strategy is built on leadership and employee empowerment as a way to drive uptake and achieve a truly transformative impact. OpenAI invited Antonio Bravo, Global Head of Data, to take part in its annual event OpenAI Frontiers, where he explained how both entities are already transforming the banking sector, with tangible results.

BBVA has completed the global rollout of ADA (Analytics + Data + AI), the group's data platform, which is now operational across all geographies within BBVA's footprint, consolidating a unique, efficient, and wholly cloud-based technology model.

BBVA Chair Carlos Torres Vila took part in the closing ceremony of the BBVA Spark Summit 2025 in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, he stressed AI’s central role in customer service and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.

It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.

AI-generated cover image

BBVA has introduced an innovative new feature to its banking app, allowing customers to personalize their Visa cards using Image Playground with Apple Intelligence technology. The functionality is now available in Spain on virtual cards for users with iPhone 15 Pro and newer models, and will soon be extended to physical cards.

Artificial intelligence is neither good nor bad in itself, but, as with any tool, it all depends on how you use it. In fact, in cybersecurity it has a dual role: while security teams use its capabilities to bolster defenses, cybercriminals use it to hone their attacks.

Header image generated with Midjourney (IA)

BBVA has taken a significant step forward in its data-driven transformation strategy with the successful implementation of ADA, its global data platform, in Mexico and Colombia. This strategic advance seeks to improve and accelerate the bank's ability to offer personalized and relevant products and services to its customers. The cloud-based data platform, built on Amazon Web Services (AWS) technologies, enables the centralized consolidation of analytical processes, ensures real-time access to data, and scales the use of artificial intelligence.

The three-year project, titled Fair Learning, will address the main ethical, technical and regulatory challenges posed by the growing automation of decisions that impact society. A multidisciplinary team of BBVA and The University of Navarra will explore the use of advanced mathematical and statistical methods to correct data bias, integrate philosophical and ethical frameworks into model development, and devise a set of best practices based on international legislation.

During the global launch of its new language model, OpenAI identified BBVA as one of the first institutions to adopt this technology in the financial sector. The bank has been testing the system in strategic tasks as part of its commitment to exploring the potential of generative artificial intelligence to enhance organizational processes and drive team innovation.

BBVA has reached a milestone in its commitment to artificial intelligence, surpassing 1,000 data scientists on staff. To further enhance this talent, the bank offers them a professional development model that allows these professionals to advance in their careers without giving up their specialization. In this innovative approach, technical expertise is placed on equal footing with team management as a path for professional growth, allowing them to remain involved in AI development as they advance in their careers.

BBVA has hired 23 recent graduates specializing in data for its technology teams. They were selected through the bank’s ‘Be Talent’ program, one of the main entryways for data specialists entering the Spanish job market. This innovative selection process evaluates not only the candidates’ technical skills and personal abilities, but also asks them to develop an analytical model for a real financial challenge in a ‘datathon’ that marks the final stage in the selection process.

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