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Life and Culture

Life and Culture

Mobility is one of the hot topics for any major city. Up until now, mobility policies were based on a combination of, primarily, motor and overground public and private transportation. But this model is showing signs of wear in many cities. The main alternative has been subways and unground transportation systems. However, lately new trends in urban travel have emerged; they involve traditional means of transport now equipped with an engine, such as kick scooters and electric bikes. They reflect a change in how people move around in cities.

Today, BBVA presented the Spanish tennis player Garbiñe Muguruza as its new global brand ambassador. The 21-year old is currently ranked 20th by the WTA, the highest spot she’s reached so far, crowning an excellent season in which she defeated the number 1 and 2 ranked players, Serena Williams and Simona Halep, and ended the year strong by participating in the WTA Finals Tournament in the doubles category.

he National Basketball Association (NBA) and BBVA today announced an extension of their marketing partnership, cementing the global financial services group’s role as the Official Bank of the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (NBA D-League).

house bbva

Luis Alonso (Madrid, 1979) is a doctor of architecture and coordinator of the Technical Committee for the Standardization of Intelligent Cities for the Spanish Association of Standardization and Certification (AENOR)’s Energy Efficiency in Buildings. He is convinced that transferring technologies from other disciplines to building will modernize it and will adapt to people’s current needs. This is why he recently created Laap Technology and collaborates with MIT’s CityHome project. The invention of a new super insulating product, F2TE3, inspired by the NASA spacecrafts that go to Mars, earned him recognition from the MIT Technology Review Innovators under 35 award in Spain in 2013.

Cooking up a Tribute will take part in the 5th edition of the “Culinary Zinema: Cine and Gastronomy” section of the San Sebastián Festival. The film, produced by BBVA Contenidos, is the audiovisual testimony of the tour that took El Celler de Can Roca to the cities of Houston, Dallas, Mexico City, Monterrey, Bogotá and Lima in the Americas. The documentary also reflects the social commitment of the Roca brothers and their desire always to find the best ingredients in every geographical area and the small local producers who continue to make it possible.

Carlos Soria once again made history by becoming the oldest person to reach the summit of the third highest mountain on the planet. The BBVA Expedition managed to reach the Kanchenjunga peak (8,586 meters) this morning at 9:05 a.m. (5:20 a.m. Spanish time). The team, tired but in good condition, have contacted Base Camp. “This is everyone’s summit,” the mountain climber from Ávila said. The BBVA Expedition is now resting, back at Camp III (7,550 meters).