The sweepstakes, which started in June and wraps January 2, 2019, boasts a total of $35,000 in customer prizes, which includes one $10,000 grand prize, eight $1,000 monthly prizes and 34 weekly prizes of $500. According to BBVA Compass Director of Digital Engagement, ATM & Branch Distribution, Cody Sparks, in its first year, the sweepstakes proved to be a key driver of increased mobile adoption.
“We saw an increase in mobile engagement during the time of the sweepstakes last fall,” he said. “While this is important to us, our aim is really to encourage our customers to use Mobile Banking to stay closely connected to their finances. Our award-winning mobile app connects them to their money 24/7 and empowers them to make decisions and take actions that will help them accomplish their financial goals. The sweepstakes is a fun way to help customers remember this, and possibly be rewarded for it.”
As the name indicates, participating in the Sign In & Win Sweepstakes is easy. Customers receive an entry daily by simply signing in to the app. This reinforces the behavior of using Mobile Banking to stay connected to your money on a daily basis. Each time a consumer or small business customer signs in to mobile banking (capped at one per day), the customer receives an entry to win a monthly prize of $1,000 and the grand prize of $10,000. The sweepstakes also encourages customers to learn more about the app by visiting a branch and talking to a branch team member. Customers that experience an in-branch demonstration are registered for weekly $500 prizes as well as the monthly and grand prize.
In the 2017 sweepstakes, Birmingham-area BBVA Compass customer David Everett won the $10,000 grand prize for simply depositing a check using the mobile app.
When talking about the ease and convenience that Mobile Banking affords him, Everett said, “Usually, I login to the mobile app a couple times a day because I use it for everything from paying my bills to checking my balance. Plain and simple, it saves me from having to run around just to conduct my financial life. Winning the sweepstakes was icing on top of a very nice cake.”
NO PURCHASE NECESSARY. Void where prohibited. BBVA Compass Sign-in & Win Sweepstakes is open to legal residents of 50 U.S./D.C., 18 years and older. Ends at 11:59 pm ET on 1/2/19. For Official Rules, go to bbvacompass.com/go/signinandwin. Sponsor: BBVA Compass, 15 South 20th Street, Birmingham, AL 35233.