BBVA Channeled €30 Billion into Sustainable Business for Social Activities in 2025 (+52% Year-On-Year)

The acceleration of sustainable business in the social sphere stems from the integration of the social strategy across the Commercial and Retail Banking areas, greater specialization among business teams, and growing demand for financial solutions to foster social and economic progress.

In 2025, BBVA channeled a record €134 billion into sustainable business. Of this amount, €30 billion (23%) were allocated to social activities, and 104 billion euros (77%) to combating climate change and protecting natural capital.

Performance by segment: driving the retail business

In terms of client segment, nearly €13 billion of the €30 billion channeled went to business clients, over €11 billion to retail customers, and around €6 billion to corporate clients.

The retail customers segment is the area with the highest relative growth. It was up 117% year-on-year to reach €11.339 billion through products and services aimed at retail customers, entrepreneurs, and SMEs to foster their inclusion or consolidate their presence within the financial system.

The main driver has been support for entrepreneurship, with €9 billion (75% of the segment’s volume) allocated to financing entrepreneurs and microenterprises, mainly in Spain and Türkiye. Notably, women entrepreneurs received around €5 billion in 2025 to help them get their projects off the ground.

Further highlights in the period included a total of €2 billion to support the financial and social inclusion of vulnerable segments of society, as well as access to social housing. For instance, in Mexico, financial inclusion was promoted for 289,000 unbanked or underbanked individuals and microenterprises through digital accounts, savings accounts, credit cards, digital payment methods, and initiatives to improve clients’ financial and digital literacy.

The Business client segment remains the largest contributor to the total tally, with €13.094 billion (+69% year-on-year).

This broad figure breaks down into €6 billion to finance clients whose activities generate a positive social impact, including public administrations, social enterprises, and large foundations; €5 billion in financing for social infrastructure in fields such as education, healthcare, or connectivity; €700 million in financing to promote entrepreneurship; €500 million for entities that champion financial and social inclusion; and a further €500 million in the placement of sustainable bonds, social bonds, and bonds linked to social indicators issued by third parties, with BBVA acting as bookrunner.

Meanwhile, the Corporate client segment mobilized €5.808 billion in 2025, 6% more than in 2024. Highlights during the period included the placement of sustainable and social bonds and the financing of several major public infrastructure projects.

Of that amount, €3 billion took the form of financing and specific-purpose transactional activity, with key initiatives in inclusive infrastructure such as healthcare, education, housing, or transport; €600 million in financing and transactional banking activity associated with compliance with social indicators; €2.230 billion to finance the placement of third-party bonds, with BBVA acting as bookrunner; and €200 million in financing for social infrastructure projects.

The range of social sustainable financial products and services is tailored to each client profile, and these activities undergo specific monitoring for each segment.

Geographic distribution: A balanced global impact

The BBVA Group’s strong performance in 2025 was down to its geographic diversification, enabling it to capture social impact opportunities across all its core markets:

• Spain leads the Group’s social mobilization efforts, with 38% of the total (€7.974 billion). The main focus in the Spanish market has been financing for SMEs and financial support for public administrations in healthcare management and social services.
• Türkiye accounts for a highly significant 24% of the total (more than €5 billion). Its strategy leans toward female entrepreneurship and the growth of financing for basic social infrastructure, focusing on resilience to natural disasters.
• Mexico accounts for 19% of the global volume (€4.036 billion). The Mexican market features a buoyant corporate segment in issuing social-labeled bonds and for being a driver of new customer banking inclusion.
• In South America, with a combined mobilization effort of €2.570 billion, Colombia and Peru lead the way, where the bank has prioritized financing social infrastructure and supporting rural entrepreneurs and women-led SMEs. In Argentina, BBVA has focused its social sustainable business channeling on financial inclusion.

BBVA’s strategic commitment to sustainability

BBVA aims to champion sustainability as a driver of growth and, through it, support new businesses. Climate, natural capital, and opportunities in the social sphere are the three pillars underpinning its sustainability strategy. The progress achieved in the social sphere in 2025 is part of BBVA’s grand goal of mobilizing €700 billion in sustainable activities over the 2025–2029 horizon.

The criteria used by the bank to calculate its products in the channeling of sustainable business are described in its Sustainable Business Channeling Guide.