BBVA presents a new animated children's series to teach values and sustainability
‘Aprendemos juntos Kids’ launches its third season by taking the leap into animation. BBVA’s educational series explores the world of childhood emotions through stories to help children grow with a positive, curious and brave take on life.
Inspired by the ‘Aprendemos juntos’ philosophy, the educational content platform with the most followers in the Spanish-speaking world, the ‘Kids’ version helps little ones learn about their emotions and improve how they interact with everything around them. Because caring for our feelings, for others and the planet is a beautiful way to be in this world.
With this initiative, BBVA is boosting its commitment to sustainability and education. “Just like ‘Aprendemos Juntos’, the children’s series aims to become a global benchmark for education, bringing value to millions of children, families and educators around the world,” said Sofía Rodríguez-Sahagún, Head of Marketing, Digital Sales, Behavioral Economics and Design at BBVA. “Through entertainment, we want this story to teach both children and adults that regardless of how little we may be, or how large our problems are, the willingness to make things better has an important impact on our lives, the people around us, and the world. At BBVA, we want to bring this message of progress, sustainability, and care for the planet and joy to all households,” underlined.
The new season takes the leap into animation and has 40 episodes that provide both entertainment and education, covering values such as self-esteem, empathy, curiosity, friendship and respect for others and our surroundings. The series invites the audience to reflect on the value of decision-making and taking action to bring about change. “It helps us believe in ourselves because each of us has something inside that is greater than any obstacle. And it reminds us that together, there is no problem we cannot face. It’s a powerful anthem of hope about the future of our planet and humanity,” added.
The challenge of incorporating sustainability into our daily lives to build a greener, more inclusive future remains the backbone of the stories featuring Beta and Mario, the protagonists of the series. Together with a group of new characters (Achuchón, Energía, Kalmia, Finn, Ímpetu, Iris and Cauteloso) they face conflicts involving global, social and environmental challenges. The complete series will be distributed on ‘Aprendemos Juntos Kids’ channels on YouTube Kids, ensuring a safe and secure environment for children. The content will also be available on Discovery Kids and television channels in Mexico, Argentina, Colombia, Uruguay and Peru.
A project with a global audience
Since its launch in June 2023, the ‘Aprendemos Juntos Kids’ initiative has reached a vast audience and built a strong community. With over 306.6 million views and a community of 207,000 users, it had nearly two million interactions in its previous two seasons.
The program’s multichannel strategy has established TikTok as the platform with the most video consumption (43 percent of the total), followed by YouTube (37 percent) and Instagram (20 percent). In terms of followers and interactions, YouTube tops the chart with 142,600 subscribers (nearly 70 percent of the total) and close to 850,000 interactions (44 percent of the total).
On the YouTube channel, Mexico and Argentina are the countries with over half the views on this platform (31 and 21 percent, respectively), followed by Colombia, Spain and Peru.