Garanti BBVA Named Türkiye’s Best International Private Bank’ by Euromoney

Euromoney carries out a comprehensive evaluation process when analyzing financial institutions in the industry, assessing their customer experience, strategic execution, innovation capacity and the overall quality of products and services.

Garanti BBVA was selected for this award for its radical client perspective, which is integrated throughout its products and services. Specifically, Euromoney recognized the bank for its customer-oriented service model, robust investment product architecture, advanced digital capabilities and personalized approach. Backed by the global expertise of the BBVA Group, Garanti provides a privileged banking experience through its experienced portfolio managers, who offer tailored investment solutions that meet the specific needs of their customers.

Garanti BBVA Deputy General Manager Ceren Acer Kezik emphasized that the bank develops its entire business model through the radical client perspective approach, which focuses on understanding customers not only based on their assets, but also taking into account their financial goals, investment approach and life preferences. “What makes a difference in private banking is truly understanding the customer,” she said. Building on this approach, the bank has created a multi-dimensional service model that combines the BBVA Group’s global expertise with the accessibility of its digital channels.

The Deputy General Manager expressed the bank’s pride in having its long-standing, trust-based customer relationships and empathy-driven approach to private banking recognized by a renowned international platform like Euromoney. “In the near future, we aim to offer a wider range of products and consultancy services in the private banking segment. In line with our radical client perspective, we will continue to create value propositions that constantly improve and personalize the customer experience,” she concluded.