At BBVA, the adoption of artificial intelligence is much more than just a technological change: it represents a profound transformation of the banking business. The bank’s AI strategy is built on leadership and employee empowerment as a way to drive uptake and achieve a truly transformative impact. OpenAI invited Antonio Bravo, Global Head of Data, to take part in its annual event OpenAI Frontiers, where he explained how both entities are already transforming the banking sector, with tangible results.

Garanti BBVA was internationally honored for its design excellence, earning two distinctions from the iF Design Awards for its updated Garanti BBVA mobile app and the Pulse app, and another from the A Design Awards for its ‘My Home, My Car, My Travel’ project — showcasing its highly innovative approach to user experience and digital design.

BBVA Germany is expanding its digital offering with a new ‘Bargeld via App’ cash‑in feature. From now on, customers can deposit cash directly into their BBVA account at participating supermarket and retail checkouts – quickly, securely, and without visiting a bank branch.

BBVA has completed the global rollout of ADA (Analytics + Data + AI), the group's data platform, which is now operational across all geographies within BBVA's footprint, consolidating a unique, efficient, and wholly cloud-based technology model.

Garanti BBVA, Be Node and the Turkish Informatics Foundation recently collaborated on research to explore how young people use financial technology. The findings from the study show their strong connection to digital tools, as well as their need for greater support in financial literacy.

BBVA Chair Carlos Torres Vila took part in the closing ceremony of the BBVA Spark Summit 2025 in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, he stressed AI’s central role in customer service and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.

It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.

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