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Carlos Pérez

25 Jun 2018

18 Jul 2016

05 Jul 2016

Leer en español

That technology can reach almost anywhere is a half-truth. A festival where people dress in white, wearing red bandanas tied around their necks, holding rolled-up newspapers in their hands, doesn’t sound quite like the ideal breeding ground for technology innovation. But, however, technology has made its way deep into the heart of celebration, far deeper than what one could guess at first glance. Now that the txupinazo, the inaugural rocket launch, is just a few hours away, maybe it is the right time to take a look at the techies side of Pamplona and the Sanfermines, the running of the bulls.