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Sport 08 Jan 2020

BBVA USA recommits to University of Alabama Athletics in new three-year exclusive sponsorship agreement

BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.

The university and the bank have been teammates for the past eight years, with BBVA serving as the presenting and supporting sponsor of multiple student-athlete initiatives. The exclusive sponsorship rights include the opportunity to create co-branded banking products, display prominent signage during football and basketball games, and hold exclusive title sponsorship of select events, including Alabama Football Pro Day.

We are excited to continue this long-standing tradition…

“Our commitment to the communities in which we operate is the foundation of everything we do, including our marketing and sponsorship strategy,” said BBVA USA Marketing Director Selin Suzer. “This is especially true in Alabama, where the bank’s headquarters are located. The University of Alabama has a rich history of shaping generations of student-athletes, and this ties into the bank’s mission of bringing the age of opportunity to everyone. We are excited to continue this long-standing tradition with this exceptional university.”

A notable marketing initiative that the bank and the university have undertaken includes BBVA’s Bama Banking product line, which is designed as another way for Crimson Tide fans to show their team pride. The suite of products have also included four commemorative Bama-branded debit cards in celebration of Alabama football’s national championships over the years.

The bank has also previously served as the title sponsor of multiple Alabama Football Pro Days, was an official supporter of the school’s championship parade in 2018, and has created various, exclusive game-day experiences and offers for clients.

“BBVA has proven to be an exceptional longtime sponsor of ours. We appreciate their incredible engagement, and we’re pleased they’ve chosen to recommit another three years,” said Jim Carabin, vice president and general manager for Crimson Tide Sports Marketing, the university’s exclusive athletics multimedia rightsholder and local Learfield IMG College team.

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