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Ciudad BBVA holds 'Encuentro Promociona' event for female executives

Ciudad BBVA held Encuentro Promociona, which helps women land senior management positions and seats on boards of directors. The event was presided over by Queen Letizia of Spain and attended by BBVA Executive Chairman Francisco González; the president of the CEOE business association, Juan Rosell; and the Minister of Healthcare, Social Services and Equality, Dolors Monserrat.

Over 6,000 employees work at BBVA’s headquarters in Madrid, which has a people-centered design that supports the personal and professional development of the bank’s workforce in an open, flexible, and collaborative environment that encourages innovation and creativity. Jacques Herzog and Pierre de Meuron, winners of the 2001 Pritzker Award, designed Ciudad BBVA, where the Encuentro Promociona event was held.

The Promociona Project is an initiative from the Ministry of Healthcare, Social Services and Equality—through the Institute for Women—and the CEOE. It is co-funded by the European Social Fund and benefits from the collaboration of the ESADE Busines & Law school.

“Well-managed diversity multiplies the impact of talent and gives companies a major competitive edge,” said Francisco González at the inauguration. “In a disruptive environment like the one we find ourselves in, companies should encourage the participation of women in organizations because their contributions make them stronger.”

Around 300 female executives have participated in Encuentro Promociona this year. The event was attended by the participants and mentors of the third and fourth edition. More than 26% of the female executives who participated in the three previous editions have already been promoted in their companies. The program has succeeded in increasing the presence of women in top positions at companies and is making progress toward shared leadership.

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