BBVA surpasses €3 billion in agribusiness through August, up 69 percent YoY
From January to August 2025, BBVA reached €3.1 billion in agrifood business, a 69 percent increase over the same period in 2024. Of this amount, €2.09 billion corresponded to sustainable business, with 82 percent YoY growth. BBVA announced these figures at Fruit Attraction, one of the world’s top fruit and vegetable trade fairs, held this week in Madrid.
To mark this event, BBVA brought together over 150 of its leading corporate clients from the international agrifood sector at its Madrid headquarters, with representatives from key markets such as Mexico, Spain, Colombia, Peru and Argentina. The event addressed the main challenges facing the sector: climate change, market volatility, rising costs and global supply chain management. In response to these challenges, sustainability has become a driver of economic growth and a key pillar of competitiveness and resilience of agrifood enterprises.
“The agricultural sector has tremendous potential as a sustainable driver of growth, especially in Latin America where its impact goes beyond economic aspects. At BBVA, we want to support companies in their transformation, with financial solutions that have a positive impact and promote more inclusive development,” said Jaime Sáenz de Tejada, Global Head of the Enterprise Area at BBVA.
BBVA’s Commercial Banking currently operates with a global vision in more than 16 countries through a network of 412 specialized branches and over 1,900 agents who serve more than 220,000 corporate clients. This extensive presence allows the bank to provide accessible service, tailored to local needs.
Jaime Sáenz de Tejada, Global Head of the Enterprise Area at BBVA.
“At BBVA, we are convinced that the agrifood sector plays a critical role in the transformation toward a more sustainable and inclusive economic model. We want to stand by companies in the sector with innovative solutions, a vision for the future and a long-term commitment,” Jaime Sáenz de Tejada concluded.
A vital sector in Latin America
Development of the agricultural sector in Latin America accounts for a large share of this growth. Mexico, Colombia, Peru and Argentina represent 19 percent of BBVA’s sustainable agribusiness in 2025, totaling €1.83 billion – a 76 percent increase over the previous year.
Beyond productive activity, the agricultural sector plays a crucial role in the region’s social development. Companies in the sector create jobs, develop infrastructure and support community services, such as schools, health centers and transportation networks in rural areas.
Joan Roca, chef and co-owner of Celler de Can Roca, participated in the event, where he explained his business model to the heads of companies in the agricultural sector and stressed the importance of local cuisine, local suppliers and sustainability throughout the value chain.
Joan Roca, chef and co-owner of Celler de Can Roca, participated in the event.
From a macroeconomic standpoint, Rafael Domenech, the Head of Economic Analysis at BBVA Research, outlined the global economic context and its impact on the sector. Some of the main challenges companies face include regulation, tariff policy and inflation. The economic analysis was followed by several panel discussions where the companies attending the event had the opportunity to explain the biggest challenges they encounter on a daily basis, such as innovation, research and entering new markets. Sustainability as a driver of economic growth
As part of BBVA’s sustainability strategy, BBVA considers the agricultural sector one of the drivers of growth in its 2025-2029 Strategic Plan. Financing for agribusiness is part of the bank’s commitment to sustainability, which includes channeling €700 billion into sustainable business by 2029. This target multiplies the initial goal set in 2018 by seven – originally €100 billion by 2025 – and reflects the rising demand from companies across all sectors and geographies.
Comprehensive support and a global vision
BBVA offers a comprehensive range of financial support for the agricultural sector, including personalized, sustainable financial solutions; support throughout the entire agrifood chain through products such as advances, supplier credit lines and export factoring; connections with partners in regenerative agriculture and assistance with certification processes (Global G.A.P., Rainforest Alliance, Fair Trade); impact measurement tools and innovative technological solutions in partnership with AgTech; and agricultural insurance covering climate events or yield losses.
Fruit Attraction
Fruit Attraction, held in Madrid, brought together more than 2,000 exhibitors and 100,000 professionals from the fruit and vegetable sector. Nearly 30 percent of the exhibiting companies at the trade fair are BBVA clients. The bank also participated in the event with its own stand, serving clients in all countries where it operates, especially in Spain and Latin America, with a unique, global offering.