BBVA brings AI into the ePricer experience: AI-powered ideas and smarter tools bring a new generation of ePricer to life
BBVA Corporate & Investment Banking is bringing artificial intelligence directly into ePricer, its digital structured products platform, with a new release designed to make idea generation, pricing and lifecycle management more connected.
The update introduces On The Fly Ideas, which uses AI to surface investment ideas based on structures a client is already pricing, alongside new tools for monitoring live positions and a redesigned interface. It also marks the beginning of the integration of BBVA Intelligence into ePricer, with additional capabilities expected to be introduced progressively.
From one idea to the next
With On The Fly Ideas, clients pricing a structure through ePricer can now see additional AI-generated ideas without leaving their existing workflow. The platform uses the context of the quote already being evaluated to surface other structures the client may want to explore.
On The Fly Ideas surfaces AI-generated ideas directly within the ePricer workflow.
“We're moving from a platform that responds to what clients want to price to one that can also help them discover what to explore next,” said Blanca Gonzalez Anguita, Head of eIS eConnectivity Sales at BBVA CIB. “That's where AI can really change the ePricer experience.”
Staying closer to the trade
The new Price Roll & Alerts functionality extends that experience beyond the initial trade. Clients can reprice live structures using current market conditions and set alerts for automatic repricing when a defined target is reached or as a product approaches maturity.
The platform has also been redesigned with a cleaner interface intended to make navigation, pricing and activity management more intuitive.
Secondary Valuations gives clients a consolidated view of live structures and market levels.
AI at scale, applied to markets
The release comes as BBVA continues to scale artificial intelligence across the Group. The bank has many AI use cases in production and a global AI Transformation area focused on accelerating how the technology is deployed across the organization.
"What we are introducing today is just the beginning of where we can take ePricer."
BBVA's broader ambition is to use AI to create financial experiences that are more personalized, accessible and proactive. Within CIB, ePricer is a concrete example of that strategy moving into the day-to-day tools institutional clients use to interact with financial markets.
“AI is opening up new possibilities for how clients interact with financial markets,” said Daniel Hernandez, Head of eConnectivity at BBVA CIB. “Our focus is on turning that technology into practical capabilities that make the client experience better, be it through client solutions where AI is embedded or enhancing our service to them as we apply AI on our day to day too. What we are introducing today is just the beginning of where we can take ePricer.”
The direction for ePricer is toward an increasingly intelligent platform that does more than return a price. It can help clients discover ideas, monitor live positions and respond as markets move. As more BBVA Intelligence capabilities are introduced, that role will continue to expand.