Financial psychology

BBVA in Switzerland, together with the bank's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.

Promising yourself to save and end up throwing in the towel is a common thing so a little nudge from time to time is no bad thing. According to the report ‘Nudges for Financial Health: Global Evidence for Improved Product Design’ of Innovations For Poverty Action (IPA), the commitment mechanisms that financial institutions put in place to help their customers are an effective solution for achieving savings once and for all and improving financial health.