BBVA has set a huge digital challenge for itself: to go one step further in the banking services it provides and offer personalized suggestions that improve its customers’  financial health. To do so, it uses data science to identify the characteristics that define them (always with their prior consent) and therefore offer suggestions on how to manage their everyday finances, lower their debt, save or plan for the future.

With December 2021’s data, BBVA customers using its digital financial health tools now exceed 11.7 million. This is the equivalent of a 48% increase in relation to the almost 8 million customers that used these features a year ago, according to the data recently made public by the bank.

BBVA continues to emphasize its digital transformation as an essential factor in achieving its ambitious goals, presented at Investor Day. In this interview, Global Head of Client Solutions David Puente highlights how being a pioneer in digitization gives BBVA an advantage to continue growing in areas such as payments and insurance, create alliances through ‘open banking’ and, in particular, to take a new strategic leap: evolve from providing services to proactive recommendations to help customers improve their financial health and transition to a decarbonized economy.

On Wednesday, BBVA’s CEO participated in a discussion on technology and confidence in the banking sector at the Global Banking Summit organized by Financial Times. Onur Genç explained that BBVA wants to be the bank its customers trust and help them to improve their financial health.

Through an advisory service, BBVA’s Turkish franchise aims to improve its customers’ finances, facilitating budget management and helping them meet their savings goals with personalized solutions.

The BBVA CEO underscored banks' advisory work as an essential element in their new customer value proposition, during his participation in the sixteenth edition of the IESE Banking Meeting, held today under the motto “Helping to boost the economy.” Onur Genç also stressed that this advice is based on the trust and knowledge of an expert, and that through the use of technology and data, banks can improve the value they deliver to clients. In addition, he dubbed climate change one of the biggest disruptions in the history of mankind and also a huge opportunity.

Garanti BBVA is a firm believer that financial health is a prerequisite for a better life. As such, monitoring the financial health of its customers has become a priority social responsibility for the bank.

The impact of the COVID-19 crisis is laying bare existing social and economic gaps across the globe. According to a paper by the Federal Reserve Bank of New York, minority-owned businesses have a poorer financial health, and are struggling more under posed by the global pandemic.

BBVA USA continues its strong push to provide financial education opportunities in the communities it serves, despite the continuing challenge of pandemic related stay-at-home orders in many areas.

The global pandemic is devastating millions of people’s finances worldwide. How can the consequences of the crisis be addressed? Experts consulted by the BBVA Center for Education and Financial Capability point to financial education as a fundamental way to build crisis-proof finances.

BBVA’s Group Executive Chairman participated this Monday in the presentation of 'Superpowers of Artificial Intelligence', the latest book by Kai-Fu Lee, one of the world’s most authoritative voices in the field of Artificial Intelligence. Both were invited to feature as speakers in a discussion panel and share their insights into the technological revolution and how it is reshaping society. “Through data and artificial intelligence we can improve our customers’ financial health,” said Carlos Torres Vila.

 Pillar No. 1

BBVA believes that banks play a key role in the future of society, particularly in how they address the social and environmental challenges we all face.

Simple, a subsidiary of BBVA USA, today announced its automatic savings program, Round-up Rules, reached a benchmark of more than $1.2 million in customer savings accounts.

Carlos Torres Vila presented BBVA’s 2019 results today, “a year with record-high income” for the bank. BBVA’s Group executive chairman went over the bank’s biggest accomplishments since the presentation of the strategy in 2015 and also announced new strategic priorities. Of these, he emphasized two. On the one hand, “we want BBVA to be a trusted partner to improve our customers financial health”. And on the other, “we want to help them in the transition to a sustainable future.”

BBVA USA has appointed Heather Pesikoff as its new Senior Trust Advisor and Head of Specialized Trust Services within its Asset Management team.

Good financial health is a growing and serious concern. Individuals who exhibit financial vulnerability may spread negative effects to their households, compromising their well-being. It is therefore critical to understand financial health and the extent to which it can contribute to improved financial resilience. According to a recent report by BBVA Research, digitalization and financial education are key elements to be included in any public or private measures intended to help improve individual financial resilience.

Behavioral economics, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience and simplify banking for its customers.

Decision making can be psychologically, emotionally and sometimes even physically exhausting. That’s why all of us have created mental shortcuts, biases, and preferences that help us make decisions. While this can save us time and fatigue, it doesn’t always help us make the best decisions.

Darren Easton, Senior Director at the Center for Financial Services Innovation (CFSI), is one of newest members of the Center for Financial Education and Capability’s Advisor Council. Excited about this new role, Easton will bring his valuable knowledge in financial health, finance and communications to the Center.

To trust or not to trust? This is the question that will redefine success in the digital age. Atom Bank, the first mobile bank in the United Kingdom has been called on to analyze the driving factor behind this new challenge, thanks to an agreement that secures their participation in a three-year project with Newcastle University. BBVA owns a 39 percent stake in Atom Bank.

Promising yourself to save and end up throwing in the towel is a common thing so a little nudge from time to time is no bad thing. According to the report ‘Nudges for Financial Health: Global Evidence for Improved Product Design’ of Innovations For Poverty Action (IPA), the commitment mechanisms that financial institutions put in place to help their customers are an effective solution for achieving savings once and for all and improving financial health.

Nothing can prepare you for the loss of a spouse or partner. The emotional burden alone is enough to virtually paralyze even the strongest and most organized people. But the logistics in the aftermath of a death in the family can also be staggering. That’s why it is so important to prepare yourself and your family well in advance.

If you use online or mobile banking, you already know how convenient it is to check your balance, pay a bill or confirm a transaction. But you may not be taking full advantage of all the benefits your mobile banking app can offer.

For some of us, Thanksgiving Day with its turkey, stuffing, mashed potatoes, gravy, green bean casserole and pie is just carb-loading for the race that will be run the day after, and by race, we mean the one to be the first one in the doors to nab some blockbuster deals on Black Friday.

If you’re like most people, there’s not much more terrifying than that countdown to Christmas: only 120, 75, 15 days until Christmas. Not only does it trigger the anxiety to both start and finish shopping, it also usually comes with a mild panic about how to fund all those purchases.

Your credit score. Just three little numbers that can impact your credit card interest rate, how much you can borrow, and sometimes even whether you’re qualified to borrow money or not.

Understanding money seems simple enough, right? You earn it, you owe it, you spend it. Simple. But studies show that people who take the time to learn and understand some basic financial information are better off now and more likely to achieve their short- and long-term financial goals in the future.