Garanti BBVA Launches New Video Series: ‘Let’s Talk Investing’
Garanti BBVA has released a new video series, ‘Let’s Talk Investing,’ which aims to help viewers understand the world of investing and make more informed decisions. The videos are available on the bank’s YouTube channel and are designed for a wide audience – from beginners with no investment experience to investors seeking to expand their knowledge.
The series kicks off with six videos that explore the building blocks of investing – from investment basics to market fluctuations and key economic concepts. The initial titles are as follows:
- What Is Investing? How to Achieve Financial Freedom
- Know Yourself First: What Type of Investor Are You?
- How to Stay Calm When Investing
- Market Dynamics and Investor Preferences: Interest Rates, Inflation, and Risk
- Becoming a Shareholder: What Are Stocks and How Do They Work?
- How to Build a Portfolio: Don't Put All Your Eggs in One Basket
In addition to the main videos, the series also includes backstage clips, and a ‘Term of the Week’ segment, which covers common investment concepts in simple language for all investment levels. The bank will continue to add to the series with content ranging from stocks and funds to market mechanics, global and local markets and various investment instruments.
Garanti BBVA Deputy General Manager Ceren Acer Kezik stressed that the video series was designed with all customers in mind: “Some are taking their first steps into the world of investment, some have basic knowledge, but find it difficult to make decisions, and some act without sufficient information. Garanti BBVA recognizes and values these differences,” she said, adding that the bank seeks to support customers wherever they are in their investment journey.
The ‘Let’s Talk Investing’ series is part of the bank’s efforts to incorporate a Radical Client Perspective into everything it does. Garanti BBVA seeks to turn the investment process into a long-term, sustainable journey, with customers making informed decisions to reach their goals. “Our goal goes beyond simply explaining investment tools. It’s about creating an experience that understands our customers’ needs, offering simple and transparent answers to their questions, and supporting them every step along the way,” said Ceren Acer Kezik, adding: “Going forward, we will continue discussing investing on various platforms, with new content and projects that meet our customers’ needs.”