User experience in the world of online banking is a keystone in the path to success. The digital customer demands a simple and intuitive process to access their usual financial services.

Anthony Thomson, founder of Atom Bank, is absolutely clear about his career goal: He wants to redefine customers’ everyday relationship with money, he wants to improve it. He is aware that the financial sector is in the midst of a revolution marked by an unstoppable wave of disruption. “The first change is that money is data and data are the main product of our business” he said during his address in South Summit, where he unveiled three essential challenges that all companies must face to survive in this paradigm shift.

Simple, the US-based technology company that’s changing the way people bank, today announced the beta of Simple Shared - an account for people with shared financial goals. Open for waitlist registration here , Simple Shared allows two people - whether romantically involved, good friends or just backpacking buddies - to use Simple’s unique features like Safe-to-Spend and Goals to help them reach their dreams.

Never repeat passwords, two-factor verication, biometrics… these are just some of the measures that experts recommend to keep our info safe from hackers.

It is not easy to start out in the financial technology sector and be successful on your first try. Investment is important to be able to implement ambitious projects and ideas, but startups also need quality products and services, knowledge of regulations and should avoid underestimating the complexity of the target market.