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Fintech

Fintech

Digital financial services are within everyone´s reach, but each generation has its own peculiarities when using them. Mobile banking apps have won over the centennials, while social networks influence Generation Y when it comes to changing banks, and Generation X confides in online banking. The baby boomers, meanwhile, prefer to take a stroll to the branch office.

Google believes that in-house talent development is one of the keys to success. It is necessary to “promote technology from an early age. Just as there are role models in painting, film or sports, we also need to have role models, people younger generations can look up to, capable of sparking their interest on this field.”