The bank was recognized for its success in eCommerce by the ECHO Awards, which are jointly organized by the leading local research consulting firm, Akademetre, and specialist trade journal, Marketing Türkiey
At the recent eCommerce Head Organization Summit (ECHO) Awards, Garanti BBVA was recognized for its ground-breaking initiatives in the area of eCommerce. Specifically, the bank won first prize in the online banking category while Garanti PAY earned the top spot in the payment systems category. A process-based evaluation was used to judge the different contenders, with Garanti BBVA ultimately winning thanks to its products’ “ease of use, esthetic design, and various product options.”
The event, jointly sponsored by the specialized publication, Marketing Türkiye, and local consulting firm, Akadetmetre, showcases those e-Commerce platforms that provide value to their customers by giving them the best online shopping experience.
The growth of online shopping has led to fierce eCommerce platform competition. As a result, Marketing Türkiye and Akadetmetre identified the opportunity to formally recognize achievements in the area, thus the ECHO Awards was conceived. The first of its kind in Turkey, the ECHO Awards evaluate the performance of e-commerce sites and vendors and acknowledge the most successful brands, platforms, and vendors in 38 different categories.