The market for influencers is in full expansion mode. This trend has proven to be an opportunity not only for the influencers themselves – or those who aspire to become one – but also for companies that see an opportunity to promote their products or services.
According to recent studies, there are certain parameters that explain the keys to success for influencers in Spain. The data indicates that 72 percent of social network users, in particular women and young people, follow at least one influencer and that 46 percent of professionals have used social networks to contract their services.
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