BBVA launches its partnership with Inter and unveils new offers in Italy
FC Internazionale Milano and BBVA have officially presented their partnership at a media event held at the club’s headquarters in Milan. The event also coincides with the launch of new BBVA offers in Italy, where the bank is now approaching one million customers.
The official presentation of the partnership between BBVA and FC Internazionale Milano, conceived with a long-term vision and the ambition to go beyond a traditional sponsorship agreement, also underscored BBVA’s strong track record and commitment in Italy.
In this regard, BBVA has unveiled new commercial offers for both existing and new digital bank customers. From October 1, existing customers will be able to benefit from a rate of up to 4.25% of new liquidity. Meanwhile, for new customers, BBVA has launched an offer — available from September 8 to December 11 — that provides a 4% rate and 4% cashback for six months, making it one of the most competitive offers in the Italian banking market.
The new conditions announced add to BBVA’s commitment to give a positive rate until December 31, 2030 — compared with the previous expiry date of December 31, 2027 — a testament to the bank's solidity and long-term outlook in the Italian market.
A partnership aimed at creating new experiences for customers and fans
These are some of the updates shared by Walter Rizzi, Head of Digital Banking at BBVA in Italy, at the media event alongside Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano, and Javier Zanetti, Vice President of FC Internazionale Milano.
The BBVA executive also said that “seeing our logo on Inter's jersey is an important moment for BBVA and for all the people who choose to trust us every day in Italy. This partnership is concrete proof of our long-term commitment to the country: we want to keep growing alongside our customers, offering innovative products and an increasingly simple and rewarding digital experience. Standing alongside one of the most loved and followed clubs in the world allows us to connect with millions of people who share our same values of trust, innovation and excellence.”
For his part, Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano, stated that “we are delighted to welcome BBVA to our headquarters and to officially launch this new journey together. Even in these first weeks of collaboration, we have recognized in BBVA a vision for growth and innovation that is fully aligned with that of our Club, as well as a strong ambition to create meaningful value for people and for our respective communities. We are confident that this partnership will provide new opportunities to strengthen our relationship with our fans, further enhance the Club’s digital ecosystem, and develop increasingly innovative and relevant experiences”.
Under the agreement between BBVA and Inter, announced on July 28, BBVA has become the Official Sleeve Partner of the men's First Team, Inter Women, Inter U23, Inter U20 and Inter Legends, as well as Front Jersey Partner of the Club's men's and women's youth teams, from U18 downward. In addition, as part of this joint project between the two institutions, exclusive content and distinctive experiences for customers and football fans are expected to be developed.
As a new initiative, a prize-draw program will give winners the chance to access tickets in the most prestigious sections of San Siro stadium. These initiatives, linked to the stadium experience and aimed at BBVA customers, will be presented in the coming weeks.