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Data

Data

An exceptional user experience and value added features are the keys to differentiating a banking application from its competition. These are the elements that held the most sway when, for the second consecutive year, the consulting firm Forrester chose BBVA’s app as the best banking app in the world and gave the Garanti BBVA app in Turkey the best in user experience.

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The baby cries and cries, and we don’t know why. Is it hungry? Is it tired? Ana Laguna, data scientist at BBVA Data & Analytics, asked herself the same questions when her first child was born. Ana looked for an app with any luck. she thought she could translate her baby’s crying and understand what it needed any time by using the artificial intelligence techniques that she uses everyday at work.