By using AI to better understand customers financial lives, and to then offer them better advice and specific products, BBVA has been able to significantly increase digital sales.
BBVA’s Group executive chairman reiterated the need for “global, cross sector regulation” that fosters data exchange among different companies.
Ricardo Martin Manjón was named as BBVA Global Head of Data in April this year, having previously been the bank’s Global Head of Data Strategy and Data Science Innovation.
An exceptional user experience and value added features are the keys to differentiating a banking application from its competition. These are the elements that held the most sway when, for the second consecutive year, the consulting firm Forrester chose BBVA’s app as the best banking app in the world and gave the Garanti BBVA app in Turkey the best in user experience.
The bank has earned the award because of its adaptability in the digital age, as demonstrated by its cultural change, leadership style, and most importantly its transition to an agile approach to work.
The baby cries and cries, and we don’t know why. Is it hungry? Is it tired? Ana Laguna, data scientist at BBVA Data & Analytics, asked herself the same questions when her first child was born. Ana looked for an app with any luck. she thought she could translate her baby’s crying and understand what it needed any time by using the artificial intelligence techniques that she uses everyday at work.