BBVA Mexico promotes the country's development through its participation in the Plan México
At the 6th Mexico–European Union Forum, held in Mexico City on October 16 and 17, 2025, Javier Rodríguez Soler, BBVA’s Global Head of Sustainability and Corporate & Investment Banking, underscored the bank’s involvement in Plan Mexico, a key government initiative in the current administration. He also underscored the bank’s commitment to mobilizing resources to advance sustainability.
In the session “New Instruments to Expand Financing Capacity: Sustainable Finance,” Rodríguez Soler noted that Plan Mexico is not simply a collection of ambitious goals, but a call to action for all companies to help build truly shared prosperity. The plan stands out as a comprehensive framework covering regional development, local production, infrastructure, SMEs, education, research, and sustainability. “BBVA has always been committed to the country’s development, and we will be a partner in the full rollout of Plan Mexico,” he said.
One of the plan’s priorities is expanding financing for SMEs. To achieve this, BBVA believes it is essential to move beyond traditional lending and use technology to drive structural change. Digitalization, he explained, offers the most robust solution to connect the aspirations of Mexicans with real opportunities.
Rodríguez Soler pointed to three initiatives that BBVA Mexico has already put in place. The first is Banco de Barrio, through which 330,000 new point-of-sale (POS) terminals were deployed over the past year. The second is Zona de Cobro, a solution for micro-merchants that turns a mobile phone into a POS terminal. This helps prevent lost sales from not accepting digital payments and enables merchants to start building a transaction history. The third initiative is BBVA’s active participation in “Avanzamos por México,” a tourism program designed to expand digitalization and financial inclusion at the heart of Mexico's tourist communities.
Sustainability, a strategic priority for BBVA
In Mexico, sustainable financing reached 222 billion pesos as of June 2025. About 73% of that total (161 billion pesos) has supported climate-related initiatives, while the remaining 27% (61 billion pesos) has gone toward inclusive-growth projects.