YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.
Garanti BBVA’s ‘The opportunities of the future are with you’ campaign debuted at the top of the list in June when it first aired, and ranks third in the overall 2019 year-end list. The clip offers clues to help viewers understand the ideas that inspired Garanti’s rebranding with the adoption of the BBVA prefix, using an effective narrative style. It underscores the strength resulting from the merger of Turkey’s leading bank in technology with the world’s leading bank in technology.
Garanti BBVA’s focuses on developing innovative, unique marketing and advertising activities. That is why the bank is exploring new ways to develop contents, capable of both delivering value and capturing the potential viewers’ imagination.
Aware of both the importance of exploring timeless and groundbreaking advertising formats to build loyalty, and the entirely different motivations that entice Youtube viewers to watch a video, Garanti BBVA also takes into account the characteristics of the platform and its users to create its contents.