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Innovation

Innovation

Kay Firth-Butterfield, CEO of Good Tech Advisory and former Head of Artificial Intelligence at the World Economic Forum, reflected at BBVA’s FinAI Summit on the challenges of responsible artificial intelligence and on the kind of relationship society wants to forge with this technology: AI is not our best buddy or our partner, she stated, even though 20 percent of men in the United States have used it at some point “as a romantic partner, the person they talk to, the person they love. Is that the future we want with this technology?”.

The first edition of Global Finance AI in Finance Awards named BBVA the best bank in Spain for its artificial intelligence strategy, both within the organization and in its financial solutions for individuals. The publication also recognized one of BBVA’s revenue forecasting tools as the top AI risk management solution in Mexico and Latin America.

Image generated with Artificial Intelligence (Midjourney)

BBVA is launching a new version of its app in Spain, with a unique native code that is scalable and exportable to all countries where the bank operates. This technological overhaul, which  includes an ambitious artificial intelligence (AI) integration, marks a turning point in digital banking. It represents a decisive commitment to personalization, with a radically enhanced user experience. The new app multiplies the benefits of being a customer: direct access to cards and Bizum to make fast, simple payments, personalized savings plans and a financial coach to help manage finances, among other new developments.

The first edition of BBVA’s FinAI Summit brought together international experts in artificial intelligence to address how its transformative potential should advance in parallel with its ethical, safe and responsible use. The financial sector must carry out its transformation without losing customers’ trust. Doing so requires a gradual, regulated approach that maintains human interaction, just like BBVA is already doing. Over 6,000 people attended the event in person and online.

You can watch the full event at finaisummit.com

The digital revolution is transforming every economic sector—and financeis no exception. Cryptoassets, tokenization, and blockchain-basedtechnologies are accelerating an inevitable evolution. In this context,traditional banks face a historic opportunity: to lead this transformation bycombining their experience, credibility, and global reach with the agility andinnovation of the crypto ecosystem. The future isn’t about choosingbetween the old and the new—it’s about merging both worlds into aseamless experience.