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Innovation

Innovation

Germany is rapidly becoming one of the bank’s most important strategic growth markets in Europe. Since the launch of its digital retail bank in June 2025, BBVA has surpassed a six-figure customer base. Notably 90% of these customers have “activated, funded their accounts, and are actively using them,” Murat Kalkan, BBVA’s Global Head of Digital Banks, said today at FIBE in Berlin. That strong early confidence is further underscored by the fact that 23% (as of early 2026) of BBVA’s customers in Germany hold more than €100,000 with the bank. Kalkan emphasized that  BBVA’s ambition is to become a genuine primary banking alternative for German customers.

BBVA has created an artificial intelligence assistant with ChatGPT Enterprise to support data analysis at Internal Audit, from validating and designing tests to interpreting results. The solution—always with a human overseeing it—enables more consistent use of analytics and is expected to increase productivity by around 10% in audits that call for large-scale data analysis. It also reduces manual and repetitive tasks and frees up time for activities where human professional judgment is essential, such as analyzing anomalies and assessing risks.