Garanti BBVA Wins 11 Awards at the Sardis Awards
Garanti BBVA has scooped 11 awards at this year’s Sardis Awards, a leading event in the finance and technology industry.
The bank and its subsidiaries received seven gold and four silver awards for projects spanning digital banking, investment solutions, customer experience, and brand communication.
Gold awards for digital banking, AI and innovation
Garanti BBVA received gold awards for four digital banking initiatives: its iPhone rental service, offered by subsidiary Garanti BBVA Kirala through the Garanti BBVA Mobile app; segment-based mobile banking menus tailored to customers’ needs and life stages; the LLM-powered Ugi Bankacım Investment Module, developed for customer-facing employees; and the Garanti BBVA ChatGPT app, which provides up-to-date information about banking products and services.
The bank also won two gold awards for its November 10 commemorative film, #HiçÖlmedin, honoring Atatürk, and its 'Let’s Talk Investing' video series.
Meanwhile, Garanti BBVA Payment Systems received a gold award for its limited-edition Miles&Smiles Garanti BBVA Diamond card, made from an actual aircraft component to celebrate 25 years of partnership with Turkish Airlines.
Four silver awards for client experience and investment solutions
Garanti BBVA’s Client Happiness Index, which uses AI to analyze feedback across channels and identify opportunities to improve the client experience, received a silver award. Another silver went to 'Digital Diary with Ada', a TikTok series featuring young content creator Ada Büyük that highlights benefits for young customers, from special offers to career opportunities.
Garanti BBVA Investment was recognized for its eTrader service, which provides expert stock trading recommendations, price targets and stop-loss guidance for European and US markets. Garanti BBVA Pension also received silver for its Automatic Fund Coach, which helps clients automatically select funds suited to their risk preferences.
“We focus on addressing real needs”
Commenting on the awards, Ceren Acer Kezik, Executive Vice President of Garanti BBVA, said: “Winning awards across such diverse areas demonstrates our commitment to meeting clients’ evolving needs. From iPhone leases and our ChatGPT app to data-driven client experience solutions and investment services, every project focuses on addressing a real need”.”I thank all our teams and partners who contributed to this success,” she ended