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Patricia Moreno Hernando

09 Jan 2019

03 Dec 2018

Peio Belausteguigoitia (Bilbao, 1973) is BBVA Spain’s Head of Business Development. He was previously responsible for Spain’s northern territory, and prior to that ran the eastern territory and was regional director for the northeast.

The unit that he runs is key to the bank’s transformation in Spain. In the year and a half that he has held this position, BBVA has ramped up the number of digital deliveries for private customers – providing them tools to help make better financial decisions – and boosted sales and the number of online customers.

And now, BBVA has created the digital transformation factory for businesses. With a multidisciplinary team of 250 professionals, it facilitates the delivery of digital solutions to customers in more flexible timeframes. The bank recently launched Avalbox, which radically digitizes the guarantor request process; and One View, which helps businesses make more efficient decisions and optimize their cashflow.

04 Oct 2018

02 Aug 2018

Cristina de Parias holds an undergraduate degree in Law from Universidad de Sevilla and an MBA from IESE. Since her appointment as Head of Spain in 2014, she’s tackled some major challenges, such as the integration of Catalunya Caixa in 2016 and expediting BBVA Spain’s digital transformation efforts.

Her career has always been linked to the financial industry, where she started working more than 25 years ago. She joined the BBVA Group in 1998 as head of Personal Banking and Methods of Payment. Between 2004 and 2008 she served as Managing Director of Uno-e.  In 2008 she was appointed Head of Digital Businesses, Innovation and Development and in 2011 she became the first woman to head a Territorial Directorate, the Central one.

Born in Seville, married and mother of four, she travels constantly across Spain. Her associates define her as a thoughtful, very intuitive and approachable person. She loves going on walks, reading, film and travelling with her family. Great Place to Work recognized her as the Best Manager of 2016.

18 May 2018

12 May 2017

13 Dec 2016

04 Jan 2016

Without a doubt, of all the big challenges that lie ahead for Spain in the year that has just begun, the most pressing one is consolidating the economic recovery and improving the job market. Experts agree that stability and continuity of reforms are essential to achieve these objectives.