Bonus Named Türkiye’s Favorite Credit Card Brand for the 11th Time in MediaCat Lovemarks Survey
Bonus, Türkiye’s first credit card to reward spending, has once again been named the country’s favorite credit card brand in the annual Türkiye’s Lovemarks survey, conducted by Ipsos for MediaCat. The award, which Bonus has now won 11 times, reflects the strong bond the brand has built with consumers over the years.
The results of the 2026 MediaCat Lovemarks survey, which measures consumers’ emotional connections with brands, have been announced. Bonus retained its position as Türkiye’s favorite credit card brand, highlighting its enduring appeal and the prominent place it holds in consumers’ lives.
Launched back in 2000 as Türkiye’s first credit card to reward spending, Bonus has evolved beyond a payment method to establish a distinctive brand identity. Over the past 26 years, the Bonus name has become so closely associated with credit cards and their rewards that it has become part of everyday vocabulary. Its memorable advertising jingle, iconic wig, signature green color, familiar brand ambassadors, and customer benefits have made Bonus one of Türkiye’s most recognizable credit card brands.
The brand’s lasting appeal stems from its ability to adapt to changing needs while maintaining its distinctive identity. Its extensive merchant network, promotions across different sectors and rewards that can be redeemed on everyday purchases have helped strengthen its relationship with consumers.
Innovation has also played a pivotal role in Bonus’s development, from pioneering chip-enabled and multi-brand credit cards to introducing virtual cards, contactless payments, digital wallets and biometric payment technologies. By combining its established brand identity with innovative products and services, Bonus continues to respond to evolving consumer expectations.
“We see our customers’ trust and affection as a responsibility to deliver a better experience every day”
Kerem Orbay, General Manager of Garanti BBVA Payment Systems, attributed the brand’s latest recognition to its longstanding relationship with clients.
He explained that clients have been at the heart of Bonus’s success for 26 years. Guided by Garanti BBVA’s Radical Client Perspective, the company focuses on understanding their needs, making services easier to access, and delivering solutions that add value to their lives.
Orbay also remarked how Bonus has become part of everyday life, with its name now widely associated with credit card rewards. Looking ahead, he said the company would continue developing innovative products and services to improve the payment experience and strengthen the brand.
“We see this trust and affection as a responsibility to deliver a better experience every day,” he concluded.