The amount spent on cell phone advertising in the U.S. increased 89% in the first half of the year, reaching $15.5 billion - nearly half the total amount spent on online advertising.

She has been listening through all possible channels for nine years. Gabriela Gutiérrez, of BBVA Francés in Argentina, has gone from headphones at the call center to designing digital solutions, but her senses are always trained on customers.

At the results presentation held today, BBVA CEO Carlos Torres Vila underscored the bank’s progress in customer experience, quarter after quarter, which, when put together, represent “a major revolution”.

Spain’s Information and Communication Technologies (ICT) sector had a turnover of €90.01 billion in 2015, an increase of 4.8 % from the previous year, according to Ametic, which expects income to increase by 5.4 % in 2016 to €94.86 billion.

BBVA obtained a net attributable profit of €2,727 million up to September 2016, 64.3 % more than last year due to the impact of several corporate operations and currency fluctuations.

The BBVA Group earned €2.8 billion between January and September 2016, up 64.3% from the same period a year earlier. Stripping out the impact of corporate operations and currency fluctuations, growth reached 15.0%. Net attributable profit rose to €965 million in the third quarter.