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Innovation

Innovation

BBVA acquired more than one million customers in 2022 in Spain, of which just over half -521,802- were through digital channels (web or mobile). This figure represented an increase in BBVA's digital customer acquisition of 13.21 percent compared to 2021, with mobile, with 71.5 percent of total digital acquisition, being the most used channel. For 2023, the bank will continue to promote its digital recruitment strategy through different campaigns focused on rewarding customer loyalty, such as the 'Invite a Friend Plan', among others. For this year, the entity has set itself the goal of revalidating the figures of 2022 and acquiring another half a million digital customers in Spain.

In 2021, seven banks, with BBVA as the only Spanish bank, participated in the launch of Swift Go. There are currently over 600 banks in 120 countries that offer this solution for low-value payments, streamlining the collection of payment for services to cross-border clients for SMEs, and making it easier for individuals to buy online in other countries. 85 percent of the payments made on this service are completed in three minutes or less.

In 2022, BBVA continued to grow and to create opportunities for everyone. The bank made decisive progress in two of its strategic priorities: innovation and sustainability. It was also a banner year for the bank’s strategy of profitable growth, earnings and shareholder distributions. Through it all, in the current context BBVA has honored its deep-rooted commitment to stand by households, businesses and the wider community, leaving no one behind.

The benefits of blockchain technology and tokens, popularly associated with cryptocurrencies, go well beyond the fintech world. The traceability, security, speed and transparency of blockchain, in addition to its relatively lower cost, mean that this technology offers valuable benefits in many aspects of daily life, such as streamlining bureaucratic procedures, monitoring daily habits or giving people tighter control of their digital identity. The report ‘Tokenise Europe 2025,’ in which BBVA took part, discusses the benefits of 'tokenizing' the European economy.

BBVA is giving a boost to its Pivot Commercial Cards platform by adding support for  Mastercard cards expense management. This platform allows greater control over the use of corporate cards by simplifying the review and authorisation processes for expenses. It already manages daily purchases for more than 85,000 employees of client companies using BBVA's corporate cards across eight countries.