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Innovation

Innovation

IBM Institute for Business Value interviews Carmela Gómez on the opportunity that embedded finance brings to banks, digital platforms and consumers. The Global Head of Open Banking at BBVA states that embedded finance means a joint transformation of the entire ecosystem, both financial and non-financial, and that for its development to materialize, "we must look at the way in which our customers rely on interacting with financial services within their digital experiences. I believe banking will soon become very different from how we know it today, that’s why we need to fund this transformation now."

Google Cloud, Amazon Web Services, Red Hat, Cisco, IBM, Genesys, Salesforce and Telefónica all form part of BBVA's strategy of technological alliances. Thanks to these partnerships, BBVA has built up ways of working together, set up expert teams and developed cutting-edge tailor-made solutions with the most innovative tech companies, which are key to its growth and digitalization plans.

The main mission of BBVA's Security Operations team is to adopt all the necessary security measures in the face of an increasingly diverse cybercriminal reality. To this end, it has highly specialized teams in charge of assessing the security measures and processes implemented in the Group, as well as monitoring, detecting, and responding to any security risk or threat. Hundreds of hackers make up this team worldwide, organized into offensive, defensive, and transversal teams.

BBVA has become the first bank in Spain to make registration and login available to its customers at online retailers and service providers through a new Bizum service. This new way of operating online allows customers to streamline the processes related to registration and access to their personal accounts in companies, businesses, or digital providers. Consequently, it eliminates the need to enter data -such as email or passwords- and allows the entire process to be carried out by simply providing the telephone number associated with Bizum. Since BBVA integrated the Bizum service in 2016, more than four million of its customers use this solution daily to pay.

BBVA has relied on behavioral economics techniques to encourage employee participation in cybercrime training. The messages conveyed through the use of these techniques have effectively doubled interest in the course and, in some cases, increased course attendance by up to 70%. The initiative, which has been recognized by the Global Association of Applied Behavioural Scientists, will succeed in making the bank’s regular cybersecurity messages to its customers more effective.

BBVA has implemented a business banking service model that speeds up the response to the financial needs of multinationals when they expand into new markets. Employing more than 2,500 specialized managers, the new "Cross-Border" model cuts the requirements for opening non-resident accounts by up to 70 percent, thus drastically shortening the time required to set up new subsidiaries. BBVA Business Banking already works with more than 120,000 subsidiaries of business groups in 14 countries.