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Innovation

Innovation

The strategic agreement with Genesys®, a leader in cloud customer experience orchestration, is enabling BBVA to introduce the advantages of cloud computing in its centers in Spain and Latin America. Both entities are already working together to migrate remote customer care services in these regions, where they have been able to reduce waiting times, thus improving customer satisfaction levels through BBVA’s use of the Genesys Cloud CX™ solution.

Tema de ciberseguridad sobre el phising de BBVA Protect

It is increasingly common to receive attacks from fraudsters who impersonate banking institutions, the aim of which is to first obtain our passwords and then to gain access to our assets. However, the increase in these attacks has reinforced the efforts of bank security teams and police forces, both in terms of prevention and awareness, making it increasingly difficult for cybercriminals.

Victoria del Castillo Marchese has been the Head of Strategy and M&A at BBVA since December 2018. Prior to this, she held a variety of different roles at the bank, where she began working in 2001. She was recently interviewed by the media outlet Capital & Corporate, where she recalled that “one of BBVA’s priorities is profitable growth” in places where the bank has a presence, such as Spain, Mexico, Turkey and South America. She also emphasized the value of the digital means of expanding the bank’s activity in other countries: “Digitization allows us to enter new markets,” she said.

During the closing day of South Summit, BBVA revealed that it is preparing a complete range of financial services adapted to the different stages of growth of startups and scaleups. “We want to be the bank for high-growth companies and finance them,” said Roberto Albaladejo, Head of Banking for Growth Companies, who added that there is a “great opportunity” to help them and build “long-term relationships” with them.

BBVA presenta su Espacio virtual en el South Summit

At the South Summit, BBVA presents the BBVA Virtual Space, an immersive environment with which the bank wants to explore new ways of interacting with customers through the metaverse. This development, which allows experimenting how a banking service based on virtual reality could be, is also the protagonist of a 'hackathon' in which people are invited to offer new features or virtual experiences.