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Innovation

Innovation

On this portal, import export companies can access the wide range of solutions that BBVA offers them, such as the international commerce sections from the different local BBVA websites around the world, which help them to streamline these operations. Global Trade Finance also gives the companies access to specialized information that supports them in their international transactions, such as customs paperwork or tenders, with updated data from more than 170 countries.

BBVA acquired more than one million customers in 2022 in Spain, of which just over half -521,802- were through digital channels (web or mobile). This figure represented an increase in BBVA's digital customer acquisition of 13.21 percent compared to 2021, with mobile, with 71.5 percent of total digital acquisition, being the most used channel. For 2023, the bank will continue to promote its digital recruitment strategy through different campaigns focused on rewarding customer loyalty, such as the 'Invite a Friend Plan', among others. For this year, the entity has set itself the goal of revalidating the figures of 2022 and acquiring another half a million digital customers in Spain.

BBVA has announced the roll-out of its BBVA Spark business unit in Colombia. The new unit will offer an end-to-end financial services proposition aimed at entrepreneurs and tech companies at different stages of development. This includes a full range of banking products and services, specialized support and access to the tech industry ecosystem.

In 2022, BBVA continued to grow and to create opportunities for everyone. The bank made decisive progress in two of its strategic priorities: innovation and sustainability. It was also a banner year for the bank’s strategy of profitable growth, earnings and shareholder distributions. Through it all, in the current context BBVA has honored its deep-rooted commitment to stand by households, businesses and the wider community, leaving no one behind.