It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation. The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.
This week, BBVA announced its official transition to a unified brand and launched a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment.
BBVA’s new brand has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.
Why a change now? When will I receive a card with the new logo? Will my local branch change? What new services will be offered in my country? Will I see changes in the mobile banking app? If you don't want to miss out on what the new BBVA brand offers you, keep reading.
Garanti BBVA is leading the creation of value for its customers by delivering innovative products and services to the digital banking sector. Its mobile app Garanti BBVA Mobile was ranked the second best in Europe for the second year in a row by Forrester Research, one of the world’s leading research and consulting companies.