It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

Why a change now? When will I receive a card with the new logo? Will my local branch change? What new services will be offered in my country? Will I see changes in the mobile banking app? If you don't want to miss out on what the new BBVA brand offers you, keep reading.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.

Garanti BBVA is leading the creation of value for its customers by delivering innovative products and services to the digital banking sector. Its mobile app Garanti BBVA Mobile was ranked the second best in Europe for the second year in a row by Forrester Research, one of the world’s leading research and consulting companies.

Every day, we ask our brains to make decisions, about what to wear, what to order, which shoes to buy, which route to take to work. Some of these decisions are made so automatically, we aren’t even aware we’re making them. Our brains do that on purpose -- relying on shortcuts and preferences -- to avoid the continuous ongoing stress of making the same decisions again and again.