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Innovation

Innovation

diseño_logo_cambio_marca_global_revolucion_transformacion_bbva_recurso

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

Every day, we ask our brains to make decisions, about what to wear, what to order, which shoes to buy, which route to take to work. Some of these decisions are made so automatically, we aren’t even aware we’re making them. Our brains do that on purpose -- relying on shortcuts and preferences -- to avoid the continuous ongoing stress of making the same decisions again and again.