In Colombia, BBVA supports a group of national athletic stars who have found the bank to be a great ally to accomplish their goals. Today, triathletes, tennis players, BMX bikers and even a freediver are on the bank’s starting line.

For BBVA, the Hay Festival Cartagena de Indias offers a wonderful opportunity to interact with customers, journalists, intellectuals and national opinion leaders.

After enduring over 40 civil wars during the 19th century, the 20th century brought the rise of the guerilla warfare to Colombia. Today, in the midst of the 21st century, the country still does not know what it means to live in peace. But hope remains alive today more than ever, thanks to the strides made in the negotiation process that Juan Manuel Santos’ government is holding with the two only guerrillas that remain active in the country, and in Latin America at large: The FARC or Revolutionary Armed Forces of Colombia and the ELN or National Freedom Army. Signing a final deal with these two groups would mean the end of one of the world’s longest-running conflicts in the world.

Negotiations between Juan Manuel Santos’ government and the Fuerzas Armadas Revolucionarias de Colombia (FARC) began in 2012. Talks with the Ejército de Liberación Nacional (ELN) will start in May. It has been a long, complicated peace process. While a definitive peace agreement is still pending, the steps taken so far can be considered milestones in Colombia’s history.

Just when we thought we were getting used to the millennials, a new generation has arrived that is better prepared and technologically-savvy. They were born after 1995 and are known for having a more realistic view of the world. Are we ready for the new Generation Z?

The millennials are one of the biggest generations in history in demographic terms and their consumer habits are very different from those of their ancestors.