BBVA Colombia
BBVA Colombia
For yet another year, the Organization for Economic Cooperation and Development (OECD) has published the data reported by nearly 40 of the largest foundations in member countries of the Development Assistance Committee (DAC), to showcase the impact of private philanthropy. For second year running, the BBVA Microfinance Foundation (BBVAMF) ranks as the leading contributor to development in Latin America, and the world's second, next to the Bill and Melinda Gates Foundation.
45 minutes by motorcycle, half an hour by boat and 15 minutes on foot. That is how Sergio Pacheco and Victor Madera, loan officers of the BBVA Microfinance Foundation in Colombia, manage to bring financial services where no one else does. This journey is just one example among the numerous cases that can be found in the countries where the Foundation works. These are the lengths to which they go to reach those who live outside the financial system, which is another barrier to their progress. In 2020, BBVAMF has banked nearly 300,000 people in Colombia and Peru, and its two institutions combined have reached more than 2.1 million clients.
The 9th of August is the day the United Nations honors the indigenous people for their efforts in protecting biodiversity and a millenium-old culture. They comprise 6% of the world’s population but their territory houses 80% of the planet’s biodiversity. Indigenous communities possess valuable knowledge on how to preserve the environment and care for natural resources. However, they face challenges that put their survival at risk, such as the lack of basic services like health -especially during the COVID-19 pandemic- or access to finance. Among other obstacles that hinder their progress is the lack of infrastructure, but the language barrier is also significant.
To know that they help improve people’s lives is what encourages Roberta, Fernanda, Omar, Yuriem and Teresa to face the day. As part of more than 4,000 microfinance officers of the BBVA Microfinance Foundation (BBVAMF) in five Latin American countries, they reach places where others don’t go, to make financial services more accessible to low-income entrepreneurs who need only an opportunity to develop their livelihoods.
The BBVA Microfinance Foundation a leader in development financing, just behind the Gates Foundation
The Paris-based Organisation for Economic Co-operation and Development (OECD) has presented its report on private development financing. The study assessed more than 30 of the largest foundations in the OECD member countries and reveals that the BBVA Microfinance Foundation disbursed $1.2 billion in 2018. This represents 83 percent of the total of this kind of financing in Latin America, BBVAMF's sole operating region. BBVAMF thus places first in the region and second globally, after the Bill and Melinda Gates Foundation.
They are both refugees. Einstein, considered one of the greatest geniuses in history, fled Nazi occupied Germany to the United States in 1933 after his civil liberties were revoked and he was barred from his professorship for being an outspoken opponent of the government. Fortunately, Princeton University recognized his intelligence and offered him a job. A fortuitous event that changed his life and ours, yet for many refugees today, such opportunities are scarce.
It isn’t easy to live in Soacha. Despite being close to Bogota, basic services like running water are not available on a daily basis and the streets of this town, one of the most impoverished in Colombia, are known for their insecurity and lack of infrastructure. But everything is possible with an opportunity and enthusiasm and Jessica Hernandez is the perfect example of this. BBVA’s Group executive chairman wanted to meet the entrepreneur whose story was heard around the world following her speech at the United Nations during a BBVA Microfinance Foundation event.
There are unsung heroes who travel miles, undaunted by distance or the obstacles they face on the road to reach their entrepreneurs: entrepreneurs who, whether standing behind a shop counter, sitting behind a sewing machine, or surrounded by their crops, make decisions everyday that impact their lives and the lives of their relatives and neighbors. If these entrepreneurs – more than two million today – are the heart of the BBVA Microfinance Foundation, then the more than 4,000 loan officers who accompany them on the road toward prosperity are its soul. There are many types of heroes in the world. Some, like these, were not born heroes. The were made into heroes.
BBVA’s Group Executive Chairman met with the Board of Trustees of the BBVA Microfinance Foundation (BBVAMF) following the appointment of Anna Escobedo Cabral, expert in development and a leading voice in the defense of the most disadvantaged regions, as the Board’s new Chair. Francisco González praised Claudio González Vega’s work, who will step down as chair of the institution but will continue to contribute his broad experience in microfinance as member of the Board.
Pastry chef Jordi Roca introduced his new book 'Casa Cacao' ('Cocoa House'), a cookbook full of creations where chocolate plays the leading role. Co-authored with food journalist Ignacio Medina, this cookbook is also an encyclopedic dedication to cocoa and follows both men on their journey through various parts of Latin America in search of the best chocolate in the world. The launch of the book in Madrid included participation from Oscar Moya, BBVA’s Director of Global Sponsorships and Corporate Content, and Lydia Diaz, Director of Planeta Gastro, a Spanish publishing house specializing in gastronomy. This book is a prelude to a gastronomic venue that Jordi Roca will open next year in Girona, in northeastern Spain. BBVA will produce a documentary to accompany the kick-off of the new venue.
For Sandra Mendoza, the Colombian entrepreneur served by the BBVA Microfinance Foundation, there is no question: “Sexism is the biggest barrier to overcome in rural areas.” This is also how she describes what it’s like to be a woman living in the countryside. At an event held in honor of the International Day of Rural Women, both she and Manuela Gómez, a Spanish entrepreneur from the Federation of Rural Women Associations (FADEMUR), spoke of a reality they know firsthand, despite the 5,000 miles that separate them.
The best way to close a distance is to eliminate it. This is what is required if distance is what prevents one in every four financially excluded people from opening a bank account. The World Bank indicates that technology may play a key role in making financial inclusion a viable reality for everyone, which is why digital transformation is part of BBVA Microfinance Foundation's DNA. The Foundation aims to reach more people, regardless of how far away they live, and to provide assistance as efficiently and quickly as possible.
Decent work and inclusive growth
The BBVA Microfinance Foundation, a pioneer in leveraging technology to foster development
BBVA CEO Carlos Torres Vila got a first-hand glimpse into the level of progress that the BBVA Microfinance Foundation's digital strategy is enabling. Bancamía, the Foundation’s lending arm in the country, is managing to reach more and more customers who, until recently, had struggled to access financing as a result of the digital divide. BBVA’s CEO learned about two of the entrepreneurs backed by the institution and how microcredits have afforded them new opportunities to pursue a brighter future.
According to BBVA Research’s Latin America Economic Outlook report for the second quarter of 2018, the region’s positive trends of recent years are set to continue, with GDP growth forecasted at 1.4% for 2018 and 2.5% for 2019. However, BBVA’s study service has downgraded its 2018 growth forecast for the region by three tenths.
Economic activity in Latin America has been invigorated in recent months, in line with the recovery of confidence among families and businesses and a more favorable external context. In its Latin America Economic Outlook for first quarter 2018, BBVA Research forecasts that the region’s growth will increase from 1.1% in 2017 to 1.7% in 2018 and 2.5% in 2019.
BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.
The Pacific Alliance, made up of Chile, Colombia, Mexico and Peru, is a regional economic and comercial powerhouse. This area grows more than the average in Latin America. BBVA Research expects GDP growth of 1.6% and 2.3% in 2017 and 2018, respectively. "The Pacific Alliance is a success story in integration. And not by chance. It shares an ambition and a set of values behind this policy, on how prosperity should be reached," said Jose Manuel González-Páramo, executive director of BBVA in Santander.
Argentina and Brazil are finally pulling out of recession and driving the economic growth in Latin America as a whole this year, despite the slowdown in other countries in the region. According to BBVA Resarch’s ‘Latin America Economic Outlook’ Q3 report, the region will grow 0.8% in 2017 and 1.7% in 2018.
BBVA launches the sixth edition of its social entrepreneurship support program, which from now on will be global – it will be developed in Spain, the United States, Mexico, Turkey and Colombia –, will offer support to more companies and will adjust better to the reality of social entrepreneurs. BBVA Momentum channels its support through five initiatives: a training program; a strategic mentoring program; a network of entrepreneurs, customers and investors; collaboration to provide visibility to the companies; and, finally, funding.
South America’s GDP will recover in 2017 after four years of economic slowdown, while Mexico will bear the impact of the uncertainty surrounding US policies, which is likely to hinder its growth prospects. These are the key conclusions of BBVA Research's Latin America Outlook Q1 2017 report.
Communication,marketing and advertising
"The new tagline invites people and companies to pursue and identify the opportunities this era brings"
Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.
BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”
The 2017 business year will mark a turning point for Latin American economies, with an estimate growth of 1.3% for the region as a whole, compared to a 1.3% dip in 2016. This is what emerges from BBVA Research’s 4th Quarter Latin America Outlook report. The recovery, however, will be gradual and the region will remain well below potential growth, about 3%.
Soacha in Colombia receives 20-60 new families a week that are fleeing from the armed conflict that torments the country. In this context, the support of Bancamía (the entity of BBVA Microfinance Foundation in Colombia) to small entrepreneurs plays a key role in the area’s economic development. Francisco González, Chairman and CEO of BBVA, visited three of these small businesses and saw their work first hand.
Juan Ruiz, BBVA Research Chief Economist for Latin America, said that this will be the last year of Latin American’s recent economic slowdown. Despite Brexit and subsequent market volatility, the inflow of capital continued across the region.
After a turbulent end of 2015 for Latin American emerging markets, fuelled by the collapse of commodity prices, the first half of 2016 has been quite different. Since January, investment funds operating in Latin America have reported solid profitability ratios, in many cases above 10%.