Ben Hammersley – currently the editor of Wired.uk – is credited with coining this term: a combination of iPod and broadcast. A podcast is a set of digital audio files making up a series of episodes that can be downloaded onto a variety of devices.

BBVA-owned content be available through a number of channels, including iVoox, Apple podcasts, bbva.com and BBVA’s social media profiles. BBVA’s first proposal for the new channel is Blink, a weekly program offering practical information on personal finance, fintech solutions, work methodologies and tips to help users make the best financial decisions.