BBVA Peru
BBVA Peru
45 minutes by motorcycle, half an hour by boat and 15 minutes on foot. That is how Sergio Pacheco and Victor Madera, loan officers of the BBVA Microfinance Foundation in Colombia, manage to bring financial services where no one else does. This journey is just one example among the numerous cases that can be found in the countries where the Foundation works. These are the lengths to which they go to reach those who live outside the financial system, which is another barrier to their progress. In 2020, BBVAMF has banked nearly 300,000 people in Colombia and Peru, and its two institutions combined have reached more than 2.1 million clients.
Carlos Torres Vila participated in an event sponsored by the BBVA Microfinance Foundation, entitled 'Unstoppable women: Challenges to and achievements of reinvention in times of crisis'. The event, chaired by Queen Letizia of Spain, shone the spotlight on the work of Latin American women entrepreneurs and technology’s key role in propping up their resilience against the economic impact of the pandemic. Development experts from organizations such as SEGIB (Ibero-American General Secretariat), the United Nations Development Program (UNDP), UN Women and representatives of technology companies such as Google also took part in the event.
To know that they help improve people’s lives is what encourages Roberta, Fernanda, Omar, Yuriem and Teresa to face the day. As part of more than 4,000 microfinance officers of the BBVA Microfinance Foundation (BBVAMF) in five Latin American countries, they reach places where others don’t go, to make financial services more accessible to low-income entrepreneurs who need only an opportunity to develop their livelihoods.
The BBVA Microfinance Foundation a leader in development financing, just behind the Gates Foundation
The Paris-based Organisation for Economic Co-operation and Development (OECD) has presented its report on private development financing. The study assessed more than 30 of the largest foundations in the OECD member countries and reveals that the BBVA Microfinance Foundation disbursed $1.2 billion in 2018. This represents 83 percent of the total of this kind of financing in Latin America, BBVAMF's sole operating region. BBVAMF thus places first in the region and second globally, after the Bill and Melinda Gates Foundation.
Los proyectos de vivienda social se siguen expandiendo consistentemente en el mercado inmobiliario peruano. Ante ello, BBVA ofrece créditos hipotecarios con un financiamiento desde un 5% de cuota inicial. Estas alternativas, sumadas al bono verde y a los subsidios del Estado, conforman interesantes opciones para los clientes de todo el país.
On Saturday, March 30th, the world came together to celebrate Earth Hour, an initiative promoted by the Worldwide Fund for Nature (WWF). Entire cities went dark for an hour to raise awareness and urge people to join the global movement in support of the environment and the protection of the planet. BBVA’s HQ in Spain - Ciudad BBVA – as well as other corporate buildings and headquarters in other countries, including Mexico, the U.S., Colombia, Peru, Uruguay or Argentina, also showcased their commitment to sustainability and the fight against climate change.
Rut Pelaiza has spent her entire life as an example: for her parents, for her daughters, and since five years ago, for the thousands of women in the Palabra de Mujer [Woman’s Word] program run by the Peruvian institution of the BBVA Microfinance Foundation. She recalls that she always wanted to be independent and with pride, shares how she managed to achieve this goal when she grew up.
We all remember those teachers who asked us what we want to be when we grow up. A critical moment in a child's life because that is when we begin to build our sense of self and anticipate what we might achieve in the future. A study published by the magazine Science reveals that girls from the age of six are less prone to consider their own sex as “brilliant”. The significant inequality between men and women, gender stereotypes, and the way we educate them cause girls to limit their aspirations, to build walls in their own heads.
Pastry chef Jordi Roca introduced his new book 'Casa Cacao' ('Cocoa House'), a cookbook full of creations where chocolate plays the leading role. Co-authored with food journalist Ignacio Medina, this cookbook is also an encyclopedic dedication to cocoa and follows both men on their journey through various parts of Latin America in search of the best chocolate in the world. The launch of the book in Madrid included participation from Oscar Moya, BBVA’s Director of Global Sponsorships and Corporate Content, and Lydia Diaz, Director of Planeta Gastro, a Spanish publishing house specializing in gastronomy. This book is a prelude to a gastronomic venue that Jordi Roca will open next year in Girona, in northeastern Spain. BBVA will produce a documentary to accompany the kick-off of the new venue.
Marcos, Marcela, Lucy, Juan, Adelaida, and Luz are not six names just pulled from a hat. They are six Latin American entrepreneurs who are getting ahead using small loans, savings, and microinsurance that protects what they are building. They are six of the 2 million people served by the BBVA Microfinance Foundation (BBVAMF).
José Manuel González-Páramo, BBVA’s Executive Director Responsible for Global Economics, Regulation & Public Affairs, will chair the recently created Spain-Peru Council Foundation, a non-profit body set up with the aim of fostering relations between the two countries.
Economic activity in Latin America has been invigorated in recent months, in line with the recovery of confidence among families and businesses and a more favorable external context. In its Latin America Economic Outlook for first quarter 2018, BBVA Research forecasts that the region’s growth will increase from 1.1% in 2017 to 1.7% in 2018 and 2.5% in 2019.
BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.
Argentina, Peru, Colombia and Chile are examples of BBVA’s commitment to digitization and to offering the most advanced services for customers in the all markets where the bank operates. Chatbots, online investment funds and corporate leasing functions are all evidence of the bank’s progress in Latin America.
The Pacific Alliance, made up of Chile, Colombia, Mexico and Peru, is a regional economic and comercial powerhouse. This area grows more than the average in Latin America. BBVA Research expects GDP growth of 1.6% and 2.3% in 2017 and 2018, respectively. "The Pacific Alliance is a success story in integration. And not by chance. It shares an ambition and a set of values behind this policy, on how prosperity should be reached," said Jose Manuel González-Páramo, executive director of BBVA in Santander.
Argentina and Brazil are finally pulling out of recession and driving the economic growth in Latin America as a whole this year, despite the slowdown in other countries in the region. According to BBVA Resarch’s ‘Latin America Economic Outlook’ Q3 report, the region will grow 0.8% in 2017 and 1.7% in 2018.
The BBVA Continental Foundation, in association with Fondo Social de Paita (Social Fund of Paita), the Provincial Municipality of Paita, the Local Educational Management Unit of Paita and the Port Terminal of Paita, rolled out “Leer es estar Adelante (Reading Means Keeping Ahead),” a program aimed at helping students build their reading and understanding skills, in 13 public schools in the Province of Paita.
The economic slowdown in Latin America will come to an end this year, with a 1.1% growth rate in the region. Forecasts by BBVA Research estimate that in 2018, the region´s economy will continue to recover, with GDP expanding at the rate of 1.8%. This is still well below its potential, which is estimated at close to 3%.
South America’s GDP will recover in 2017 after four years of economic slowdown, while Mexico will bear the impact of the uncertainty surrounding US policies, which is likely to hinder its growth prospects. These are the key conclusions of BBVA Research's Latin America Outlook Q1 2017 report.
Communication,marketing and advertising
"The new tagline invites people and companies to pursue and identify the opportunities this era brings"
Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.
Communication,marketing and advertising
"The new tagline will help us to make more visible BBVA’s profound transformation"
Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline.
The 2017 business year will mark a turning point for Latin American economies, with an estimate growth of 1.3% for the region as a whole, compared to a 1.3% dip in 2016. This is what emerges from BBVA Research’s 4th Quarter Latin America Outlook report. The recovery, however, will be gradual and the region will remain well below potential growth, about 3%.
Millenials have become the true engine of Latin America’s society. Not only in economic terms, but also in political and social aspects. They have witnessed the comeback of one of the most powerful regions in the world, and have been granted access to far greater technological resources than they would’ve ever imagined.
After a turbulent end of 2015 for Latin American emerging markets, fuelled by the collapse of commodity prices, the first half of 2016 has been quite different. Since January, investment funds operating in Latin America have reported solid profitability ratios, in many cases above 10%.
In May 2016, we went to Lima to see for ourselves the new ways of working that BBVA is introducing throughout the organization to accelerate its transformation. For two days, BBVA Continental teams met to participate in a quarterly planning session. The goal is to decide on the projects for the next three months and determine the tasks that must be carried out to make them a reality. "Agile methodologies have proven to be a model that works and really get people excited,” affirms Karina Bruce, Talent and Culture Manager at BBVA Continental.
In the seventies, 'El Cholo' Sotil played alongside Cruyff at Barcelona. In just one season he shot to fame. Why did he leave so soon? And why has he not been forgotten?