The British magazine Private Banker International of Verdict publishing group named BBVA’s Swiss unit as the winner in the ‘Outstanding Customer Relationship Service and Engagement 2019’ category. The honor recognized BBVA’s international private banking model, its global investment offering, and the personalization of its services, all founded on a holistic approach to wealth management.

At BBVA Open Summit, Ricardo Forcano, BBVA's Global Head of Talent and Culture; and Rob Brown, Global CMO (Chief Marketing Officer) at BBVA, chatted with the representatives of two startups that are working to leverage blockchain and AI technologies to enable new decentralized ways of working.

Alfonso Gómez joined the BBVA Group in 1994 and was appointed to head the Swiss branch in 2014. Born in Segovia, Spain, he has had an extensive career, holding positions on several continents. Since his arrival at Switzerland, he has been working to develop the best customer experience, based on a high-value offering and next-generation digital tools.

Switzerland is currently the world’s largest private banking center, accounting for 25% of the global market. The country has a deep-rooted wealth management tradition, offering the perfect combination of experience, precision and a strong work ethic within a highly unstable geopolitical environment.

BBVA's presence in Switzerland dates back 25 years – a quarter century during which the bank has accompanied its clients, advising them on the management of their wealth and the diversification of their investments. It's the only bank in the BBVA Group devoted exclusively to private banking, offering a superb value proposition in international asset management.

This year, the World Economic Forum at Davos is attracting plenty of attention. From the long-awaited speech by U.S. President Donald Trump to the criticisms of American protectionism and support for global cooperation expressed by German Chancellor Angela Merkel and French President Emmanuel Macron, no leader misses their moment in the spotlight to send messages to the world community.

Just like in past editions, the 47th World Economic Forum annual meeting in Davos drew worldwide attention. Hard brexit, Donald Trump’s presidential inauguration, employment, the future of Europe, the transformation of the banking industry and the challenges for 2017 after a somewhat turbulent year, were the themes that dominated the debate.

BBVA Executive Chairman Francisco González shared his insights at the World Economic Forum meeting in Davos on some of most pressing issues in economics and current affairs.

According to the 2013 Global Innovation Index, Spain has climbed three places in the last year and is now at number 26 in this ranking, with a score of 49.41 out of 100, compared to 66.59 in Switzerland, the most innovative country.